The Rats: Raise a Family Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Rats: Raise a Family's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Rats: Raise a Family.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Rats: Raise a Family
App Name : The Rats: Raise a Family
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : INTENIUM
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,我的安吉拉,MakeupPlus - Virtual Makeup,POTO - Photo Collage Editor
Total creative ads during the time period : 53
Duration : 1,914
Popularity : 29,195
Check ASO Keywords of The Rats: Raise a Family
2. The Rats: Raise a Family’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Rats: Raise a Family in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Rats: Raise a Family in the recent period. As of 2021-03-15, among the The Rats: Raise a Family‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 75.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Rats: Raise a Family's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.92%,
Instagram's proportion is 29.86%,
Audience Network's proportion is 18.31%,
Messenger's proportion is 17.92%,
's proportion is .
In the date of 2021-03-15, The Rats: Raise a Family‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of The Rats: Raise a Family
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Rats: Raise a Family. We can see some advertising trends.
Top 1 Ad Creative of The Rats: Raise a Family
Ad Details ：
Headline ：Play the Rats for free on your Android device now
Text ：Lead your rat pack to the top of the cheese empire!
Top 2 Ad Creative of The Rats: Raise a Family
Ad Details ：
Headline ：Play now and reach the top of the cheese pyramid
Text ：
Top 3 Ad Creative of The Rats: Raise a Family
Ad Details ：
Headline ：Play now and reach the top of the cheese pyramid
Text ：Only the smartest cheese thieves will survive. Are you smart enough to puzzle your way out of the caves?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 491 | 283 | 353 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 400 x 224 | 400 x 224 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 5 | 1 | 2 |
| Countries | Australia,United States,United Kingdom,Canada | France,United States,Germany,Austria,Switzerland,United Kingdom | United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Rats: Raise a Family in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Rats: Raise a Family's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Rats: Raise a Family, you can click the app name below to view related reports, or you can find more info in ASOTools.