MATAHARI App Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the MATAHARI App’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MATAHARI App.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of MATAHARI App

App Name : MATAHARI App


MATAHARI App-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : PT Matahari Department Store Tbk

Publisher : Hush Little Baby - Fun Activities and Sing Along,Kendama Guide,Baby Cookie Maker - kids games,推方块 - 经典推箱子解谜华容道手游,Drift Mania Championship,Counting 123 - Learn to count challenge for kids,Günlük Aşk Falı,陣痛ナビ ~助産師のアドバイスで赤ちゃんの健康管理

Total creative ads during the time period : 1,436

Duration : 477

Popularity : 143,139

2. MATAHARI App’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MATAHARI App in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of MATAHARI App in the recent period. As of 2020-09-07, among the MATAHARI App‘s ad creative, the Html category’s proportion is 50.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MATAHARI App’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

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In the date of 2020-09-07, MATAHARI App‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of MATAHARI App

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MATAHARI App. We can see some advertising trends.

Top 1 Ad Creative of MATAHARI App

Ad Details :

Headline :MATAHARI App

Text :Download Aplikasi dan Dapatkan Potongan 100.000, Syarat dan Ketentuan berlaku.

Top 2 Ad Creative of MATAHARI App

Ad Details :

Headline :Bebas Ongkir

Text :Mau Belanja tapi males ke toko? belanja di Matahari Online. Bebas Ongkir, Bebas Ribet,...

Top 3 Ad Creative of MATAHARI App

Ad Details :

Headline :Potongan 100.000

Text :Download Aplikasi Matahari dan Dapatkan Potongan 100.000, Syarat dan Ketentuan berlaku.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 130 100 63
Popularity 522 193 183
Dimensions 400 x 400 750 x 750 854 x 854
Creative Type Video Image Video
Network Audience Network Audience Network Facebook
Related Ads 2 4 2
Countries Indonesia Indonesia Indonesia
Language Indonesian Indonesian Indonesian

Through the above analysis, we can see that the most effective channel for MATAHARI App in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free MATAHARI App’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to MATAHARI App, you can click the app name below to view related reports.