Maxis Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Maxis's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Maxis.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Maxis
App Name : Maxis
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Maxis Broadband Sdn. Bhd.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Universal Email App,Ant Smasher
Total creative ads during the time period : 1,513
Duration : 1,761
Popularity : 109,551
Check ASO Keywords of Maxis
2. Maxis’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Maxis in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Maxis in the recent period. As of 2021-03-15, among the Maxis‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 21.0%, Carousel category's proportion is 56.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Maxis's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.62%,
Facebook's proportion is 27.41%,
Audience Network's proportion is 23.52%,
Messenger's proportion is 18.46%,
's proportion is .
In the date of 2021-03-15, Maxis‘s network with the most ads is Instagram and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Maxis
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Maxis. We can see some advertising trends.
Top 1 Ad Creative of Maxis
Ad Details ：
Headline ：Maxis Unforgettable CNY
Text ：Every year, we look forward to Chinese New Year. The laughter, the people, the stories...
Top 2 Ad Creative of Maxis
Ad Details ：
Headline ：The latest smartphones
Text ：MaxisONE Share offers one smartphone for every Share Line. Upgrade your family's phones...
Top 3 Ad Creative of Maxis
Ad Details ：
Headline ：Maxis Unforgettable CNY
Text ：Every year, we look forward to Chinese New Year. The laughter, the people, the stories...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 56 | 24 |
| Popularity | 895 | 831 | 310 |
| Dimensions | 400 x 400 | 796 x 415 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 45 | 51 | 59 |
| Countries | Australia,Canada,United Kingdom,United States | United Kingdom,Canada,United States,Australia | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Maxis in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Maxis's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Maxis, you can click the app name below to view related reports, or you can find more info in ASOTools.