McDonald's Canada Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the McDonald's Canada's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps McDonald's Canada.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of McDonald's Canada
App Name : McDonald's Canada
Logo：
OS : Android
Network : Facebook,Instagram,Twitter
Developer : McDonald's Canada
Publisher : Instagram,Facebook,Lich Van Nien - Lịch VN 2021,Quittungsprüfer (Lotto, uvm.),American Standard Version,Football series A,car mountain game
Total creative ads during the time period : 766
Duration : 2,302
Popularity : 39,397
Check ASO Keywords of McDonald's Canada
2. McDonald's Canada’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser McDonald's Canada in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of McDonald's Canada in the recent period. As of 2021-03-16, among the McDonald's Canada‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, McDonald's Canada's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, McDonald's Canada‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of McDonald's Canada
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of McDonald's Canada. We can see some advertising trends.
Top 1 Ad Creative of McDonald's Canada
Ad Details ：
Headline ：My McD’s
Text ：Les récompenses dont vous raffolez, maintenant sur votre téléphone. Accumulez les autocollants numériques McCafé et obtenez la 8e boisson chaude, format moyen, de votre choix gratuitement.
Top 2 Ad Creative of McDonald's Canada
Ad Details ：
Headline ：My McD’s
Text ：Les programmes de récompense devraient être simples et…vous récompenser. À l’achat de 7 boissons chaudes, obtenez-en une 8e de votre choix, format moyen, gratuitement!
Top 3 Ad Creative of McDonald's Canada
Ad Details ：
Headline ：McDonald's Canada
Text ：The new Mini Reese’s Pieces McFlurry. It only comes with one spoon for a reason. Would you share?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 162 | 133 | 156 |
| Popularity | 945 | 858 | 693 |
| Dimensions | 1200 x 675 | 1200 x 675 | 512 x 640 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | France,Switzerland,Luxembourg,Congo,Belgium,Monaco,Central African | Switzerland,Central African,Congo,Monaco,Belgium,Luxembourg,France | United States,Australia,Canada,United Kingdom |
| Language | French | French | English |
Through the above analysis, we can see that the most effective channel for McDonald's Canada in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free McDonald's Canada's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to McDonald's Canada, you can click the app name below to view related reports, or you can find more info in ASOTools.