Mechta Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Mechta’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mechta.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Mechta

App Name : Mechta

Logo

Mechta-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Mechta Market TOO

Publisher : Korean Food Recipes - 10k Recipes,Sweet Selfie Camera:Beauty cam,photoselfie editor,BeautyPlus - Easy Photo Editor Selfie Camera,AirBrush: Easy Photo Editor,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 285

Duration : 856

Popularity : 18,799

2. Mechta’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Mechta in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Mechta in the recent period. As of 2020-09-07, among the Mechta‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Mechta’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 91.86%,

Facebook’s proportion is 8.14%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Mechta‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Mechta

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mechta. We can see some advertising trends.

Top 1 Ad Creative of Mechta

Ad Details :

Headline :Mechta.kz

Text :Акция с 20 апреля по 20 мая! Купи ноутбук ASUS на базе процессоре AMD и получи игровую мышь KINGSTON HyperX Pulsefire или игровую гарнитуру KINGSTON HX-HSCSC-BK HyperX Cloud Stinger Core в подарок!

Top 2 Ad Creative of Mechta

Ad Details :

Headline :iPhone 7 в "Мечте". Доставим бесплатно

Text :

Top 3 Ad Creative of Mechta

Ad Details :

Headline :Mechta.kz

Text :Откройте новую главу в истории мобильных устройств. Sаmsung Gаlаху S20 - новая эра!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 24 16 15
Popularity 119 88 87
Dimensions 640 x 640 1200 x 628 640 x 640
Creative Type Image Image Image
Network Instagram Facebook Instagram
Related Ads 1 1 1
Countries Russia Kazakhstan Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Mechta in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Mechta’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Mechta, you can click the app name below to view related reports.