Southwest Airlines Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Southwest Airlines's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Southwest Airlines.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Southwest Airlines
App Name : Southwest Airlines
Logo：
OS : iOS
Network : Pinterest,Instagram,Facebook
Developer : Southwest Airlines Co.
Publisher : Instagram,Facebook
Total creative ads during the time period : 166
Duration : 474
Popularity : 10,123
Check ASO Keywords of Southwest Airlines
2. Southwest Airlines’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Southwest Airlines in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Southwest Airlines in the recent period. As of 2021-05-28, among the Southwest Airlines‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Southwest Airlines's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-28, Southwest Airlines‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Southwest Airlines
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Southwest Airlines. We can see some advertising trends.
Top 1 Ad Creative of Southwest Airlines
Ad Details ：
Headline ：Southwest is in.
Text ：Now live: Industry standard capabilities in Travelport and more content in the GDS.
Top 2 Ad Creative of Southwest Airlines
Ad Details ：
Headline ：Save on Anytime and Business Select® fares.
Text ：Book and fly 5/12 - 8/31.
Top 3 Ad Creative of Southwest Airlines
Ad Details ：
Headline ：You can now fly Cincinnati to Houston (Hobby) with Southwest®!
Text ：Southwest Airlines® has announced new nonstop service between CVG and Houston (Hobby)! Book your flight today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 47 | 14 |
| Popularity | 606 | 247 | 82 |
| Dimensions | 1200 x 627 | 1080 x 1080 | 337 x 600 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United States | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Southwest Airlines in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Southwest Airlines's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Southwest Airlines, you can click the app name below to view related reports, or you can find more info in ASOTools.