Mela Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mela 's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mela .
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mela
App Name : Mela
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Mahamela Technologies Pvt Ltd
Publisher : Instagram,Facebook,Bible Study - Study The Bible By Topic,Xender - Share Music&Video,Status Saver,Transfer,Been Love Memory - Love Counter 2020,Alarm Clock
Total creative ads during the time period : 95
Duration : 577
Popularity : 11,451
Check ASO Keywords of Mela
2. Mela ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mela in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mela in the recent period. As of 2021-03-15, among the Mela ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 60.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mela 's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.26%,
Audience Network's proportion is 25.55%,
Instagram's proportion is 24.45%,
Messenger's proportion is 23.74%,
's proportion is .
In the date of 2021-03-15, Mela ‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Mela
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mela . We can see some advertising trends.
Top 1 Ad Creative of Mela
Ad Details ：
Headline ：🔥 Hot Deals are Live.🔥
Text ：Deals like Never Before. Buy Apparels, cometics, cool fashion accessories and More at Huge Discount. Its MahaMela Time. Shop with friends and family & Save More #MahaMela
Top 2 Ad Creative of Mela
Ad Details ：
Headline ：🔥 Hot Deals are Live.🔥
Text ：🔥🔥 Deals like Never Before. Buy Apparels, cosmetics, cool fashion accessories and More at Huge Discount. It's MahaMela Time. 🔥🔥 Shop Share Save #MahaMela
Top 3 Ad Creative of Mela
Ad Details ：
Headline ：🔥 Hot Deals are Live.🔥
Text ：Deals like Never Before. Buy Apparels, cometics, cool fashion accessories and More at Huge Discount. Its MahaMela Time. Shop with friends and family & Save More #MahaMela
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 48 | 48 |
| Popularity | 353 | 340 | 306 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 8 | 8 | 8 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mela in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mela 's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mela , you can click the app name below to view related reports, or you can find more info in ASOTools.