Mela Competitive Intelligence|Ad Analysis by SocialPeta

Mela Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Mela 's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mela .

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Mela

App Name : Mela

Logo

Mela -SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Mahamela Technologies Pvt Ltd

Publisher : Instagram,Facebook,Bible Study - Study The Bible By Topic,Xender - Share Music&Video,Status Saver,Transfer,Been Love Memory - Love Counter 2020,Alarm Clock

Total creative ads during the time period : 95

Duration : 577

Popularity : 11,451

Check ASO Keywords of Mela

2. Mela ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mela in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Mela in the recent period. As of 2021-03-15, among the Mela ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 60.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Mela 's the proportion of networks impressions are placed like this:

Facebook's proportion is 26.26%,

Audience Network's proportion is 25.55%,

Instagram's proportion is 24.45%,

Messenger's proportion is 23.74%,

's proportion is .

In the date of 2021-03-15, Mela ‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Mela

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mela . We can see some advertising trends.

Top 1 Ad Creative of Mela

Ad Details :

Headline :🔥 Hot Deals are Live.🔥

Text :Deals like Never Before. Buy Apparels, cometics, cool fashion accessories and More at Huge Discount. Its MahaMela Time. Shop with friends and family & Save More #MahaMela

Top 2 Ad Creative of Mela

Ad Details :

Headline :🔥 Hot Deals are Live.🔥

Text :🔥🔥 Deals like Never Before. Buy Apparels, cosmetics, cool fashion accessories and More at Huge Discount. It's MahaMela Time. 🔥🔥 Shop Share Save #MahaMela

Top 3 Ad Creative of Mela

Ad Details :

Headline :🔥 Hot Deals are Live.🔥

Text :Deals like Never Before. Buy Apparels, cometics, cool fashion accessories and More at Huge Discount. Its MahaMela Time. Shop with friends and family & Save More #MahaMela

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 48 48 48
Popularity 353 340 306
Dimensions 426 x 426 426 x 426 426 x 426
Creative Type Video Video Video
Network Facebook Audience Network Instagram
Related Ads 8 8 8
Countries India India India
Language English English English

Through the above analysis, we can see that the most effective channel for Mela in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Mela 's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Mela , you can click the app name below to view related reports, or you can find more info in ASOTools.