WeCom Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeCom's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeCom.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeCom
App Name : WeCom
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,QQ浏览器
Developer : Tencent Technology (Shenzhen) Company Ltd.
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,糗事百科,今日头条,酷我听书FM-有声、书籍、相声、追书、听书、阅读一个就够了,WTV影视大全,西瓜视频
Total creative ads during the time period : 294
Duration : 1,010
Popularity : 19,114
Check ASO Keywords of WeCom
2. WeCom’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeCom in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeCom in the recent period. As of 2021-03-11, among the WeCom‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, WeCom's the proportion of networks impressions are placed like this:
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, WeCom‘s network with the most ads is and its proportion is .
3. Top 3 Ad Creative Analysis of WeCom
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeCom. We can see some advertising trends.
Top 1 Ad Creative of WeCom
Ad Details ：
Headline ：海内存知己，天涯若比邻。多人同时视频通话，用企业微信
Text ：
Top 2 Ad Creative of WeCom
Ad Details ：
Headline ：企业微信：企业智能办公好帮手
Text ：
Top 3 Ad Creative of WeCom
Ad Details ：
Headline ：企业微信：企业智能办公好帮手
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 73 | 73 |
| Popularity | 643 | 540 | 540 |
| Dimensions | 1280 x 720 | 1080 x 1920 | 1080 x 1920 |
| Creative Type | Video | Image | Image |
| Network | 西瓜视频 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for WeCom in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free WeCom's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeCom, you can click the app name below to view related reports, or you can find more info in ASOTools.