Melo – Online Video Chat& Make Friends Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melo – Online Video Chat& Make Friends's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melo – Online Video Chat& Make Friends.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melo – Online Video Chat& Make Friends
App Name : Melo – Online Video Chat& Make Friends
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Maizhi Limited HK
Publisher : Instagram,Facebook,Treehouse Table,WannaMeet – Dating & Chat App,Vegan Recipes - Free Vegan Food Cookbook,Water Drink Reminder
Total creative ads during the time period : 2,338
Duration : 495
Popularity : 346,388
Check ASO Keywords of Melo – Online Video Chat& Make Friends
2. Melo – Online Video Chat& Make Friends’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melo – Online Video Chat& Make Friends in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melo – Online Video Chat& Make Friends in the recent period. As of 2021-03-15, among the Melo – Online Video Chat& Make Friends‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 97.92%, Playable Ads category's proportion is 0.0%, Image category's proportion is 2.08%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Melo – Online Video Chat& Make Friends's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.4%,
Messenger's proportion is 27.92%,
Instagram's proportion is 27.25%,
Audience Network's proportion is 10.43%,
's proportion is .
In the date of 2021-03-15, Melo – Online Video Chat& Make Friends‘s network with the most ads is Facebook and its proportion is 25.69%.
3. Top 3 Ad Creative Analysis of Melo – Online Video Chat& Make Friends
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melo – Online Video Chat& Make Friends. We can see some advertising trends.
Top 1 Ad Creative of Melo – Online Video Chat& Make Friends
Ad Details ：
Headline ：
Text ：No.1 Fantastic video chatting app in Philippines
Top 2 Ad Creative of Melo – Online Video Chat& Make Friends
Ad Details ：
Headline ：
Text ：No.1 Fantastic video chatting app in Philippines
Top 3 Ad Creative of Melo – Online Video Chat& Make Friends
Ad Details ：
Headline ：
Text ：No.1 Fantastic video chatting app in Philippines
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 222 | 222 |
| Popularity | 998 | 998 | 989 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Melo – Online Video Chat& Make Friends in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Melo – Online Video Chat& Make Friends's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melo – Online Video Chat& Make Friends, you can click the app name below to view related reports, or you can find more info in ASOTools.