Melon Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melon's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melon.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melon
App Name : Melon
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Melon Health
Publisher : Instagram,Facebook
Total creative ads during the time period : 76
Duration : 197
Popularity : 24,807
Check ASO Keywords of Melon
2. Melon’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melon in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melon in the recent period. As of 2021-02-28, among the Melon‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Melon's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.83%,
Messenger's proportion is 25.83%,
Facebook's proportion is 24.27%,
Audience Network's proportion is 24.07%,
's proportion is .
In the date of 2021-02-28, Melon‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Melon
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melon. We can see some advertising trends.
Top 1 Ad Creative of Melon
Ad Details ：
Headline ：First steps to managing anxiety..
Text ：We all need tips and tools to help us cope with our anxiety...
Check out these 5 sessions will help you understand and manage anxiety better so it doesn't get in the way.
Mauri tū, mauri ora. An active soul is a healthy soul.
Top 2 Ad Creative of Melon
Ad Details ：
Headline ：First steps to managing anxiety..
Text ：We all need tips and tools to help us cope with our anxiety...
Check out these 5 sessions will help you understand and manage anxiety better so it doesn't get in the way.
Mauri tū, mauri ora. An active soul is a healthy soul.
Top 3 Ad Creative of Melon
Ad Details ：
Headline ：First steps to managing anxiety..
Text ：We all need tips and tools to help us cope with our anxiety...
Check out these 5 sessions will help you understand and manage anxiety better so it doesn't get in the way.
Mauri tū, mauri ora. An active soul is a healthy soul.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 166 | 166 |
| Popularity | 815 | 813 | 811 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | United States,United Kingdom,Australia,Canada | United States,Canada,Australia,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Melon in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Melon's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melon, you can click the app name below to view related reports, or you can find more info in ASOTools.