河姆渡 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 河姆渡's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 河姆渡.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 河姆渡
App Name : 河姆渡
Logo：
OS : Android
Network : 今日头条,百度,西瓜视频
Developer : 上海河姆渡实业发展有限公司
Publisher : 百度,东方头条-个性化新闻阅读平台,今日头条,今日头条,抖音火山版-原火山小视频
Total creative ads during the time period : 539
Duration : 1,002
Popularity : 46,545
Check ASO Keywords of 河姆渡
2. 河姆渡’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 河姆渡 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 河姆渡 in the recent period. As of 2021-03-11, among the 河姆渡‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 河姆渡's the proportion of networks impressions are placed like this:
今日头条's proportion is 65.98%,
火山小视频's proportion is 34.02%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 河姆渡‘s network with the most ads is 今日头条 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 河姆渡
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 河姆渡. We can see some advertising trends.
Top 1 Ad Creative of 河姆渡
Ad Details ：
Headline ：会议影视频系统整体解决方案
Text ：
Top 2 Ad Creative of 河姆渡
Ad Details ：
Headline ：弱电系统整体施工报价
Text ：
Top 3 Ad Creative of 河姆渡
Ad Details ：
Headline ：北京智能机柜公司采购上河姆渡 正品低价 服务好
Text ：采购北京智能机柜公司上河姆渡，汇集多家品牌，区域直发供货，省时省力还省..
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 171 | 111 | 209 |
| Popularity | 869 | 862 | 851 |
| Dimensions | 600 x 300 | 1140 x 570 | 245 x 245 |
| Creative Type | Image | Image | Image |
| Network | 百度 | 百度 | 百度 |
| Related Ads | 2 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 河姆渡 in recent advertising is 百度, and the main creative type is Image.
In conclusion: The above is a free 河姆渡's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 河姆渡, you can click the app name below to view related reports, or you can find more info in ASOTools.