Melorra Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Melorra's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Melorra.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Melorra
App Name : Melorra
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : August Jewellery Private Limited
Publisher : Instagram,Facebook,OLX Classifieds,Scan & Translate+ Text grabber,打工趣 - 最棒的兼職工作資訊平台,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 649
Duration : 301
Popularity : 88,169
Check ASO Keywords of Melorra
2. Melorra’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Melorra in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Melorra in the recent period. As of 2021-03-16, among the Melorra‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Melorra's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.18%,
Messenger's proportion is 25.05%,
Facebook's proportion is 24.92%,
Audience Network's proportion is 24.86%,
's proportion is .
In the date of 2021-03-16, Melorra‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Melorra
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Melorra. We can see some advertising trends.
Top 1 Ad Creative of Melorra
Ad Details ：
Headline ：Akimbo Diamond Bracelets
Text ：➡️ This Season, #StaySafeShopOnline with Flat 60% off on making charges of gold jewellery and Flat 100% off on making charges of diamond & gemstone jewellery!
Making charges ₹699 onwards.
✔️ 10,000+ Lightweight Jewellery Designs
✔️ Easy 30-Day Returns
Top 2 Ad Creative of Melorra
Ad Details ：
Headline ：Akimbo Diamond Bracelets
Text ：➡️ This Season, #StaySafeShopOnline with Flat 60% off on making charges of gold jewellery and Flat 100% off on making charges of diamond & gemstone jewellery!
Making charges ₹699 onwards.
✔️ 10,000+ Lightweight Jewellery Designs
✔️ Easy 30-Day Returns
Top 3 Ad Creative of Melorra
Ad Details ：
Headline ：Akimbo Diamond Bracelets
Text ：➡️ This Season, #StaySafeShopOnline with Flat 60% off on making charges of gold jewellery and Flat 100% off on making charges of diamond & gemstone jewellery!
Making charges ₹699 onwards.
✔️ 10,000+ Lightweight Jewellery Designs
✔️ Easy 30-Day Returns
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 171 | 171 | 169 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 15 | 15 | 15 |
| Countries | India,United States,Australia,United Kingdom,Canada | India | India,United States,Australia,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Melorra in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Melorra's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Melorra, you can click the app name below to view related reports, or you can find more info in ASOTools.