Memory Tracks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Memory Tracks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Memory Tracks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Memory Tracks
App Name : Memory Tracks
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Memory Tracks
Publisher : Instagram,Facebook
Total creative ads during the time period : 16
Duration : 174
Popularity : 7,197
Check ASO Keywords of Memory Tracks
2. Memory Tracks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Memory Tracks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Memory Tracks in the recent period. As of 2021-03-14, among the Memory Tracks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Memory Tracks's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-14, Memory Tracks‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Memory Tracks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Memory Tracks. We can see some advertising trends.
Top 1 Ad Creative of Memory Tracks
Ad Details ：
Headline ：Songs to make care better
Text ：Songs linked to care, that prevents agitation and anxiety. Perfect for use during vaccination.
Top 2 Ad Creative of Memory Tracks
Ad Details ：
Headline ：Songs to make care better
Text ：360 classic songs, Radio, Sing-along with lyrics. Perfect music for care.
Top 3 Ad Creative of Memory Tracks
Ad Details ：
Headline ：Songs to make care better
Text ：360 classic songs, Radio, Sing-along with lyrics. Perfect music for care.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 101 | 101 |
| Popularity | 789 | 788 | 787 |
| Dimensions | 426 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Memory Tracks in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Memory Tracks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Memory Tracks, you can click the app name below to view related reports, or you can find more info in ASOTools.