Souq.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Souq.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Souq.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Souq.com
App Name : Souq.com
Logo：
OS : Android
Network : Audience Network,Facebook,Twitter
Developer : Souq.com
Publisher : Korean Food Recipes - 10k Recipes,Tandem Language Exchange: Speak & learn languages,Treehouse Table,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Talkray - Free Calls Texts,YouCam Nails - Manicure Salon for Custom Nail Art,SHAREit - Transfer & Share,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 10,000
Duration : 2,262
Popularity : 15,863,786
Check ASO Keywords of Souq.com
2. Souq.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Souq.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Souq.com in the recent period. As of 2021-03-05, among the Souq.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, Souq.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 0,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-05, Souq.com‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Souq.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Souq.com. We can see some advertising trends.
Top 1 Ad Creative of Souq.com
Ad Details ：
Headline ：Pampers
Text ：هل تعلمين بأنّ بامبرز الجديد بالتكنولوجيا الألمانية يمكنه امتصاص حتى ٦ أكواب من الماء؟ جربيه لطفلك الآن واحميه من التسرّب! 🤗💛 . . #DYK that our new Pampers line with German technology can absorb up to 6 cups of water? Try it now & protect your baby from diaper leakage! 🤗💛 #pampers #pampersarabia #germantechnology #leakageprotection
Top 2 Ad Creative of Souq.com
Ad Details ：
Headline ：Pampers-KSA - الحفاظات, العناية ببشرة الطفل والحمام | السعودية | سوق.كوم
Text ：نقدّم لكم بامبرز الجديد بالتكنولوجيا الألمانية! ودّعوا التسرّب واستمتعوا بأجمل اللحظات مع أطفالكم وبدون أي هم من التسريب. Introducing our NEW Pampers line with German technology! Say goodbye to leakage & enjoy moments with your little one with 0 worries! #pampers #germantechnology #noleakage #nodoubt
Top 3 Ad Creative of Souq.com
Ad Details ：
Headline ：Pampers
Text ：Introducing our NEW Pampers line with German technology! Say goodbye to leakage & enjoy moments with your little one with 0 worries! 👶🏻💛 #pampers #germantechnology #noleakage #nodoubt
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 1 | 27 |
| Popularity | 139 | 106 | 99 |
| Dimensions | 512 x 640 | 1080 x 1080 | 640 x 640 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Azerbaijan,Saudi Arabia,Qatar,Bahrian,Israel,Egypt,United Arab Emirates,Kuwait,Lebanon | Canada,United Kingdom,United States,Australia | Canada,United Kingdom,Australia,United States |
| Language | Arabic | English | English |
Through the above analysis, we can see that the most effective channel for Souq.com in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Souq.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Souq.com, you can click the app name below to view related reports, or you can find more info in ASOTools.