Mercandu Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mercandu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mercandu.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mercandu
App Name : Mercandu
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Mercandu Inc
Publisher : Facebook,Instagram
Total creative ads during the time period : 112
Duration : 122
Popularity : 6,717
Check ASO Keywords of Mercandu
2. Mercandu’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mercandu in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mercandu in the recent period. As of 2021-03-16, among the Mercandu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 19.05%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.95%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Mercandu's the proportion of networks impressions are placed like this:
Messenger's proportion is 32.25%,
Audience Network's proportion is 29.2%,
Instagram's proportion is 23.62%,
Facebook's proportion is 14.93%,
's proportion is .
In the date of 2021-03-16, Mercandu‘s network with the most ads is Messenger and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Mercandu
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mercandu. We can see some advertising trends.
Top 1 Ad Creative of Mercandu
Ad Details ：
Headline ：
Text ：Ramblers, tumblers, bottles, mugs... Todos tus productos YETI más cerca de ti http://bit.ly/3aAAP1u 🐰📦
RAMBLER 24 OZ http://bit.ly/39T4Uu0
Top 2 Ad Creative of Mercandu
Ad Details ：
Headline ：Apple | Mercandú
Text ：Auriculares Apple iPhone con conector de iluminación para iPhone 7/7 Plus- color blanco 0 $28.73 En stock Agregar al carrito
Top 3 Ad Creative of Mercandu
Ad Details ：
Headline ：Apple | Mercandú
Text ：Auriculares Apple iPhone con conector de iluminación para iPhone 7/7 Plus- color blanco 0 $28.73 En stock Agregar al carrito
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 15 | 14 | 14 |
| Popularity | 85 | 82 | 82 |
| Dimensions | 600 x 600 | 338 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Argentina,Panama,Spain,Paraguay,Cuba,Chile,Venezuela,Peru,Colombia | Chile,Panama,Paraguay,Cuba,Mexico,Venezuela,Argentina,Colombia,Peru,Spain | Mexico,Cuba,Peru,Colombia,Paraguay,Panama,Argentina,Venezuela,Spain,Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Mercandu in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Mercandu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mercandu, you can click the app name below to view related reports, or you can find more info in ASOTools.