Book of the Month Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Book of the Month's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Book of the Month.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Book of the Month
App Name : Book of the Month
Logo：
OS : Android
Network : Instagram,Facebook,Audience Network
Developer : Book of the Month
Publisher : Instagram,Facebook,Numbers For Kids,PDF File Reader,かわいい顔文字登録（かおもじや絵文字が使えるアプリ）,100+ Amazing Dad Jokes
Total creative ads during the time period : 171
Duration : 88
Popularity : 10,529
Check ASO Keywords of Book of the Month
2. Book of the Month’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Book of the Month in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Book of the Month in the recent period. As of 2021-03-16, among the Book of the Month‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Book of the Month's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Book of the Month‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Book of the Month
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Book of the Month. We can see some advertising trends.
Top 1 Ad Creative of Book of the Month
Ad Details ：
Headline ：The Four Winds by Kristin Hannah
Text ：Read Kristin Hannah's latest story of the family migration during the Great Depression for just $9.99 with code FEBREADS.
Top 2 Ad Creative of Book of the Month
Ad Details ：
Headline ：Get your first book for $9.99.
Text ：Kick off February with outstanding new books. Join today for just $9.99 with code FEBREADS.
Top 3 Ad Creative of Book of the Month
Ad Details ：
Headline ：Get your first book for $9.99.
Text ：Kick off February with outstanding new books. Join today for just $9.99 with code FEBREADS.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 13 | 13 |
| Popularity | 733 | 79 | 79 |
| Dimensions | 960 x 960 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States,Australia | Canada,Australia,United Kingdom,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Book of the Month in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Book of the Month's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Book of the Month, you can click the app name below to view related reports, or you can find more info in ASOTools.