xtraCHEF Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the xtraCHEF's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps xtraCHEF.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of xtraCHEF
App Name : xtraCHEF
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : xtraCHEF
Publisher : Instagram,Pickbee,Grocr (Beta),Facebook,Wedding Collection,SuperCart,EatBingo - Restaurant Finder,ezTurns Queue Management
Total creative ads during the time period : 141
Duration : 234
Popularity : 12,923
Check ASO Keywords of xtraCHEF
2. xtraCHEF’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser xtraCHEF in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of xtraCHEF in the recent period. As of 2021-03-01, among the xtraCHEF‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-01, xtraCHEF's the proportion of networks impressions are placed like this:
Audience Network's proportion is 35.31%,
Instagram's proportion is 34.31%,
Facebook's proportion is 30.38%,
's proportion is ,
's proportion is .
In the date of 2021-03-01, xtraCHEF‘s network with the most ads is Audience Network and its proportion is 35.0%.
3. Top 3 Ad Creative Analysis of xtraCHEF
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of xtraCHEF. We can see some advertising trends.
Top 1 Ad Creative of xtraCHEF
Ad Details ：
Headline ：Restaurant Recipe Management Software | xtraCHEF
Text ：xtraCHEF provides one simple platform for food cost analysis, inventory management, AP automation, and more.
Top 2 Ad Creative of xtraCHEF
Ad Details ：
Headline ：Restaurant Recipe Management Software | xtraCHEF
Text ：xtraCHEF provides one simple platform for food cost analysis, inventory management, AP automation, and more.
Top 3 Ad Creative of xtraCHEF
Ad Details ：
Headline ：Restaurant Recipe Costing Software | xtraCHEF
Text ：With xtraCHEF's real-time plate costing, you can control costs and protect your restaurant's bottom line.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 86 |
| Popularity | 715 | 704 | 624 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 26 | 23 | 23 |
| Countries | Australia,Canada,United States,United Kingdom | United Kingdom,Australia,United States,Canada | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for xtraCHEF in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free xtraCHEF's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to xtraCHEF, you can click the app name below to view related reports, or you can find more info in ASOTools.