Mercari: Your Marketplace Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mercari: Your Marketplace's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mercari: Your Marketplace.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mercari: Your Marketplace
App Name : Mercari: Your Marketplace
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Mercari, Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,GulogGratis,Bubble Shooter - Pop Bubbles,OLX Classifieds
Total creative ads during the time period : 10,000
Duration : 2,185
Popularity : 2,696,811
Check ASO Keywords of Mercari: Your Marketplace
2. Mercari: Your Marketplace’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mercari: Your Marketplace in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mercari: Your Marketplace in the recent period. As of 2021-03-12, among the Mercari: Your Marketplace‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 85.63%, Playable Ads category's proportion is 0.0%, Image category's proportion is 14.37%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Mercari: Your Marketplace's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.06%,
Audience Network's proportion is 24.99%,
Messenger's proportion is 24.97%,
Facebook's proportion is 24.97%,
's proportion is .
In the date of 2021-03-12, Mercari: Your Marketplace‘s network with the most ads is Facebook and its proportion is 25.02%.
3. Top 3 Ad Creative Analysis of Mercari: Your Marketplace
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mercari: Your Marketplace. We can see some advertising trends.
Top 1 Ad Creative of Mercari: Your Marketplace
Ad Details ：
Headline ：Sell (almost) anything.
Text ：Sell it. Ship it. Get paid.
Top 2 Ad Creative of Mercari: Your Marketplace
Ad Details ：
Headline ：Mercari: The Selling App
Text ：Snap it. Price it. List it.
Top 3 Ad Creative of Mercari: Your Marketplace
Ad Details ：
Headline ：Mercari: Friendly Deals
Text ：Find deals on collectibles from Funko POP! to vintage toys.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 331 | 280 | 359 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 345 x 517 | 345 x 345 | 345 x 345 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | United States,Canada,United Kingdom,Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mercari: Your Marketplace in recent advertising is Pinterest, and the main creative type is Image.
In conclusion: The above is a free Mercari: Your Marketplace's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mercari: Your Marketplace, you can click the app name below to view related reports, or you can find more info in ASOTools.