小红书 – 标记我的生活 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 小红书 – 标记我的生活's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 小红书 – 标记我的生活.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 小红书 – 标记我的生活
App Name : 小红书 – 标记我的生活
Logo：
OS : iOS
Network : 百度,Facebook,好看视频
Developer : Xingin
Publisher : 东方头条-个性化新闻阅读平台,百度,百度,墨迹天气-看天气用墨迹,Instagram,铃声多多,墨迹天气,清理大师
Total creative ads during the time period : 10,000
Duration : 1,876
Popularity : 6,564,420
Check ASO Keywords of 小红书 – 标记我的生活
2. 小红书 – 标记我的生活’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 小红书 – 标记我的生活 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 小红书 – 标记我的生活 in the recent period. As of 2021-03-15, among the 小红书 – 标记我的生活‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 36.36%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 小红书 – 标记我的生活's the proportion of networks impressions are placed like this:
Facebook's proportion is 80.68%,
Instagram's proportion is 19.32%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, 小红书 – 标记我的生活‘s network with the most ads is Facebook and its proportion is 63.64%.
3. Top 3 Ad Creative Analysis of 小红书 – 标记我的生活
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 小红书 – 标记我的生活. We can see some advertising trends.
Top 1 Ad Creative of 小红书 – 标记我的生活
Ad Details ：
Headline ：小红书red
Text ：
Top 2 Ad Creative of 小红书 – 标记我的生活
Ad Details ：
Headline ：下載小紅書了解更多
Text ：男生提高顏值|最受歡迎的男生髮型推薦
Top 3 Ad Creative of 小红书 – 标记我的生活
Ad Details ：
Headline ：下载小红书了解更多
Text ：2019最值得入手的潮鞋清單
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 271 | 397 | 298 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 224 x 400 | 1200 x 628 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia | Bhutan,Saint Martin,Papua New Guinea,American Samoa,The United States Virgin Islands,Japan,Curaçao,Norway,Greece,Latvia,Bahamas,Mayotte,Haiti,Spain,Jersey,Grenada,Hong Kong,Malaysia,Italy | Libyan Arab Jm,Isle Of Man,Saint Vincent and the Grenadines,Lithuania,Saint Pierre and Miquelon,Hong Kong,Uzbekistan,New Caledonia,Cyprus,Albania,French Guiana,Cameroon,Saint Barthélemy,Bolivia,Panama,Seychelles,Finland,Norway,Peru |
| Language | Norwegian | Chinese (Traditional) | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for 小红书 – 标记我的生活 in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free 小红书 – 标记我的生活's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 小红书 – 标记我的生活, you can click the app name below to view related reports, or you can find more info in ASOTools.