Wolt: Food delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wolt: Food delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wolt: Food delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wolt: Food delivery
App Name : Wolt: Food delivery
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Wolt
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 10,000
Duration : 1,795
Popularity : 9,046,485
Check ASO Keywords of Wolt: Food delivery
2. Wolt: Food delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wolt: Food delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wolt: Food delivery in the recent period. As of 2021-03-15, among the Wolt: Food delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.6%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.79%, Carousel category's proportion is 2.62%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Wolt: Food delivery's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.39%,
Instagram's proportion is 29.0%,
Audience Network's proportion is 22.25%,
Messenger's proportion is 19.32%,
Google Ads(Admob)'s proportion is 0.04%.
In the date of 2021-03-15, Wolt: Food delivery‘s network with the most ads is Instagram and its proportion is 29.88%.
3. Top 3 Ad Creative Analysis of Wolt: Food delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wolt: Food delivery. We can see some advertising trends.
Top 1 Ad Creative of Wolt: Food delivery
Ad Details ：
Headline ：Olive Tree Hummus Original
Text ：Vess egy pillantást 2-3 fős vacsora ajánlatunkra! 👨👩👧👩❤️👩👬Ha friss, minőségi, mégis egészséges fogásra vágytok a családdal: látogassatok el a Wolt Olive Tree oldalára és akár rendeljetek most! 🚚
Check out our awesome dinner offers for 2-3 people! Perfect for families or flatmates looking for a fresh and healthy meal and staying at home! See all cool offers at ➡️ Wolt
Top 2 Ad Creative of Wolt: Food delivery
Ad Details ：
Headline ：Fafa's Ooppera
Text ：Vyskúšajte Wolt - aplikáciu na doručovanie jedla až ku dverám 💙
Top 3 Ad Creative of Wolt: Food delivery
Ad Details ：
Headline ：Zamów i delektuj się
Text ：Wybierz ulubioną potrawę, my zajmiemy się resztą 😊
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 319 | 274 | 190 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 526 | 600 x 337 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 15 | 29 |
| Countries | Hungary | Slovak | Poland,Slovak,Sweden,United States,Canada,United Kingdom,Australia,Latvia,Azerbaijan,Hungary,Norway,Lithuania |
| Language | NA | NA | Polish |
Through the above analysis, we can see that the most effective channel for Wolt: Food delivery in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Wolt: Food delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wolt: Food delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.