AliExpress Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the AliExpress's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps AliExpress.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of AliExpress
App Name : AliExpress
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Alibaba Mobile
Publisher : Treehouse Table,Tandem Language Exchange: Speak & learn languages,SHAREit - Transfer & Share,Toolwiz Photos - Pro Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,USA Weather forecast,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,TalkU Free Calls +Free Texting +International Call,True Mobile Caller ID Locator & Call Blocker
Total creative ads during the time period : 10,000
Duration : 2,264
Popularity : 129,953,741
Check ASO Keywords of AliExpress
2. AliExpress’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser AliExpress in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of AliExpress in the recent period. As of 2021-03-15, among the AliExpress‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.8%, Playable Ads category's proportion is 0.0%, Image category's proportion is 93.9%, Carousel category's proportion is 1.3%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, AliExpress's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.65%,
Audience Network's proportion is 25.72%,
Facebook's proportion is 24.61%,
Messenger's proportion is 23.0%,
Google Ads(Admob)'s proportion is 0.01%.
In the date of 2021-03-15, AliExpress‘s network with the most ads is Instagram and its proportion is 26.85%.
3. Top 3 Ad Creative Analysis of AliExpress
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of AliExpress. We can see some advertising trends.
Top 1 Ad Creative of AliExpress
Ad Details ：
Headline ：天狮 Jewelry
Text ：
Top 2 Ad Creative of AliExpress
Ad Details ：
Headline ：MCE Waterproof Watches
Text ：
Top 3 Ad Creative of AliExpress
Ad Details ：
Headline ：Gdgydh
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,144 | 982 | 377 |
| Popularity | 1,000 | 1,000 | 999 |
| Dimensions | 1500 x 1500 | 1600 x 765 | 700 x 525 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | India | Germany,France,Russia | United States |
| Language | NA | English | NA |
Through the above analysis, we can see that the most effective channel for AliExpress in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free AliExpress's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to AliExpress, you can click the app name below to view related reports, or you can find more info in ASOTools.