Duolingo - Language Lessons Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Duolingo - Language Lessons's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Duolingo - Language Lessons.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Duolingo - Language Lessons
App Name : Duolingo - Language Lessons
Logo：
OS : iOS
Network : Instagram,Facebook,Google Ads(Admob)
Developer : Duolingo
Publisher : Instagram,Facebook,Audiobooks:children's favorite fairy tales 1,Audiobooks:children's favorite fairy tales 2,数学トレーニング（中学1年・2年・3年の数学計算勉強アプリ）,Audiobooks:children's favorite fairy tales 4,有声读物:小朋友最喜欢的英语童话故事5
Total creative ads during the time period : 10,000
Duration : 2,514
Popularity : 2,971,243
Check ASO Keywords of Duolingo - Language Lessons
2. Duolingo - Language Lessons’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Duolingo - Language Lessons in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Duolingo - Language Lessons in the recent period. As of 2021-03-14, among the Duolingo - Language Lessons‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 89.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.08%, Carousel category's proportion is 2.02%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Duolingo - Language Lessons's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.06%,
Facebook's proportion is 25.05%,
Messenger's proportion is 24.46%,
Audience Network's proportion is 24.35%,
Google Ads(Admob)'s proportion is 1.08%.
In the date of 2021-03-14, Duolingo - Language Lessons‘s network with the most ads is Facebook and its proportion is 23.74%.
3. Top 3 Ad Creative Analysis of Duolingo - Language Lessons
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Duolingo - Language Lessons. We can see some advertising trends.
Top 1 Ad Creative of Duolingo - Language Lessons
Ad Details ：
Headline ：Diogo Lima Orquestra
Text ：Muito mais do que uma orquestra, nós somos o grupo que vai realizar o seu sonho e tocar a trilha sonora do seu grande dia!
www.youtube.com/diogolimaeventos
diogolimaeventos@gmail.com - (21) 99434-3842 whatsapp
Top 2 Ad Creative of Duolingo - Language Lessons
Ad Details ：
Headline ：
Text ：� Как лечить себя и ребенка, чтобы не было осложнений? Где найти альтернативу антибиотикам?
� Реально ли прожить межсезонье без простуд?
� Нужно ли сбивать высокую температуру у ребенка?
Заходите в профиль практикующего нутрициолога @biotorium, мамы, которой пришлось пройти непростые испытания, чтобы наладить здоровье сына.
Аня пишет о пути к здоровью без лекарств. Её позиция “предотвратить, а не лечить”.
Подписывайтесь на страницу @biotorium. Это перевернет ваше представление о жизни и здоровье!
Top 3 Ad Creative of Duolingo - Language Lessons
Ad Details ：
Headline ：
Text ：2,253 Followers, 1,559 Following, 56 Posts - See Instagram photos and videos from Viajes.com (@_viajescom)
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 435 | 336 | 372 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 418 | 400 x 400 | 482 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Angola,Brazil,Portugal | Russia | Australia,United States,Canada,United Kingdom |
| Language | Portuguese | Russian | English |
Through the above analysis, we can see that the most effective channel for Duolingo - Language Lessons in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Duolingo - Language Lessons's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Duolingo - Language Lessons, you can click the app name below to view related reports, or you can find more info in ASOTools.