百度 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 百度's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 百度.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 百度
App Name : 百度
Logo：
OS : Android
Network : 百度,趣头条,WIFI万能钥匙
Developer : mobile cloud&finance
Publisher : 百度,东方头条-个性化新闻阅读平台,墨迹天气,铃声多多,清理大师,戏曲多多
Total creative ads during the time period : 10,000
Duration : 1,971
Popularity : 11,280,023
Check ASO Keywords of 百度
2. 百度’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 百度 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 百度 in the recent period. As of 2021-03-11, among the 百度‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.19%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.81%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 百度's the proportion of networks impressions are placed like this:
百度's proportion is 41.23%,
好看视频's proportion is 8.44%,
爱奇艺's proportion is 0.17%,
腾讯社交广告（广点通）'s proportion is 0.02%,
今日头条's proportion is 0.01%.
In the date of 2021-03-11, 百度‘s network with the most ads is 百度 and its proportion is 44.9%.
3. Top 3 Ad Creative Analysis of 百度
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 百度. We can see some advertising trends.
Top 1 Ad Creative of 百度
Ad Details ：
Headline ：雷克萨斯价格表
Text ：
Top 2 Ad Creative of 百度
Ad Details ：
Headline ：如何顺产-如何轻松顺产
Text ：如何轻松顺产
Top 3 Ad Creative of 百度
Ad Details ：
Headline ：石锅拌饭有什么特点
Text ：石锅拌饭有什么特点
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 268 | 456 | 440 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 279 x 200 | 280 x 200 | 800 x 120 |
| Creative Type | Image | Image | Image |
| Network | 网易新闻 | WIFI万能钥匙 | WIFI万能钥匙 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 百度 in recent advertising is 网易新闻, and the main creative type is Image.
In conclusion: The above is a free 百度's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 百度, you can click the app name below to view related reports, or you can find more info in ASOTools.