Merge Defender Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Merge Defender's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Defender.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Merge Defender

App Name : Merge Defender

Logo：

OS : iOS

Network : Google Ads(Admob),Audience Network,Messenger

Developer :

Publisher : Instagram,Drift Mania Championship,可愛榛果寶貝的農場之旅,Facebook,Hit Arrows in Circle – Shot the darts on the circle in this crazy target hitting game,Genial Santa Claus 2 - the Christmas Cards

Total creative ads during the time period : 468

Duration : 378

Popularity : 72,552

Check ASO Keywords of Merge Defender

2. Merge Defender’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Defender in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Defender in the recent period. As of 2021-02-12, among the Merge Defender‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-12, Merge Defender's the proportion of networks impressions are placed like this:

Facebook's proportion is 45.6%,

Audience Network's proportion is 18.0%,

Instagram's proportion is 16.66%,

Vungle's proportion is 10.73%,

Messenger's proportion is 9.0%.

In the date of 2021-02-12, Merge Defender‘s network with the most ads is Audience Network and its proportion is 27.78%.

3. Top 3 Ad Creative Analysis of Merge Defender

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Defender. We can see some advertising trends.

Top 1 Ad Creative of Merge Defender

Ad Details ：

Headline ：Free Download

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Top 2 Ad Creative of Merge Defender

Ad Details ：

Headline ：Free Download

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Top 3 Ad Creative of Merge Defender

Ad Details ：

Headline ：Free Download

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Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Merge Defender in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Merge Defender's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Merge Defender, you can click the app name below to view related reports, or you can find more info in ASOTools.

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