Merge Mania Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge Mania's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Mania.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge Mania
App Name : Merge Mania
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Big Cake Group Limited
Publisher : Facebook,Instagram,فكر بسرعة - تحدي بين الأذكياء,Galaxy Live Wallpaper,Bunny Run : Peter Legend,Hexa Block King,One More Brick
Total creative ads during the time period : 327
Duration : 62
Popularity : 21,720
Check ASO Keywords of Merge Mania
2. Merge Mania’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Mania in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Mania in the recent period. As of 2021-03-16, among the Merge Mania‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 41.67%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Merge Mania's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 48.27%,
UnityAds's proportion is 33.08%,
IronSource's proportion is 18.65%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Merge Mania‘s network with the most ads is Google Ads(Admob) and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Merge Mania
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Mania. We can see some advertising trends.
Top 1 Ad Creative of Merge Mania
Ad Details ：
Headline ：New Merge Puzzle 2021
Text ：
Top 2 Ad Creative of Merge Mania
Ad Details ：
Headline ：New Merge Puzzle 2021
Text ：
Top 3 Ad Creative of Merge Mania
Ad Details ：
Headline ：New Merge Puzzle 2021
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 47 | 47 |
| Popularity | 268 | 267 | 267 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Merge Mania in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Merge Mania's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge Mania, you can click the app name below to view related reports, or you can find more info in ASOTools.