Merge Plants – Zombie Defense Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge Plants – Zombie Defense's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Plants – Zombie Defense.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge Plants – Zombie Defense
App Name : Merge Plants – Zombie Defense
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : ONESOFT
Publisher : Instagram,Facebook,Tank Evolution: Merge n Defense King of Monsters!,Cat Shooting War: Offline Mario Gunner TD Battles,Merge Cannons,Bloons TD Battles
Total creative ads during the time period : 116
Duration : 195
Popularity : 69,693
Check ASO Keywords of Merge Plants – Zombie Defense
2. Merge Plants – Zombie Defense’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Plants – Zombie Defense in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Plants – Zombie Defense in the recent period. As of 2021-03-15, among the Merge Plants – Zombie Defense‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Merge Plants – Zombie Defense's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.7%,
Audience Network's proportion is 29.66%,
Facebook's proportion is 29.45%,
Messenger's proportion is 11.2%,
's proportion is .
In the date of 2021-03-15, Merge Plants – Zombie Defense‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Merge Plants – Zombie Defense
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Plants – Zombie Defense. We can see some advertising trends.
Top 1 Ad Creative of Merge Plants – Zombie Defense
Ad Details ：
Headline ：Top Free Game!
Text ：💥 RAAAAUUGGHHH Zombies are coming 🧟
Top 2 Ad Creative of Merge Plants – Zombie Defense
Ad Details ：
Headline ：You need to hurry up ❗
Text ：Keep your little garden away from Zombies 🧟
Top 3 Ad Creative of Merge Plants – Zombie Defense
Ad Details ：
Headline ：You need to hurry up ❗
Text ：Keep your little garden away from Zombies 🧟
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 194 | 194 | 194 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 320 x 400 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 16 | 13 | 13 |
| Countries | Belarus,Malaysia,Brazil,Vietnam,Indonesia,Uzbekistan,Thailand,Taiwan,Bangladesh,Philippines,Chile,Mexico,Argentina,Peru,Turkey,Italy,France,Netherlands,Belgium,Czech | Bangladesh,Uzbekistan,Belarus,Vietnam,Brazil,Thailand,Philippines,Malaysia,Indonesia | Belarus,Thailand,Malaysia,Vietnam,Brazil,Bangladesh,Indonesia,Philippines,Uzbekistan,Mexico,Chile,Peru,Argentina,Canada,Netherlands,Russia,United Kingdom,Spain,Czech,France |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Merge Plants – Zombie Defense in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Merge Plants – Zombie Defense's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge Plants – Zombie Defense, you can click the app name below to view related reports, or you can find more info in ASOTools.