Merge Quest Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Merge Quest's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Quest.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Merge Quest
App Name : Merge Quest
Logo：
OS : iOS
Network : 头条穿山甲,Facebook,Audience Network
Developer : Potato Play Pte. Ltd.
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,开箱模拟器 for 皇室战争,Facebook,OLX Classifieds,宠物星球:宠物宝贝收集版
Total creative ads during the time period : 1,557
Duration : 703
Popularity : 130,739
Check ASO Keywords of Merge Quest
2. Merge Quest’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Quest in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Quest in the recent period. As of 2021-03-16, among the Merge Quest‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Merge Quest's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.73%,
Audience Network's proportion is 24.47%,
Instagram's proportion is 24.23%,
Messenger's proportion is 23.57%,
's proportion is .
In the date of 2021-03-16, Merge Quest‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Merge Quest
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Quest. We can see some advertising trends.
Top 1 Ad Creative of Merge Quest
Ad Details ：
Headline ：白の戦記
Text ：
Top 2 Ad Creative of Merge Quest
Ad Details ：
Headline ：白の戦記
Text ：
Top 3 Ad Creative of Merge Quest
Ad Details ：
Headline ：Go merge yourself!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 185 | 183 |
| Popularity | 995 | 994 | 832 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | Romania,Malaysia,Indonesia,Taiwan,United Kingdom,Japan,New Zealand,Brazil,Hong Kong,United States,Thailand,Korea,Sweden,Vietnam,Australia,Austria,France | Romania,Malaysia,Indonesia,Taiwan,United Kingdom,Japan,New Zealand,Brazil,Hong Kong,United States,Thailand,Korea,Sweden,Vietnam,Australia,Austria,France | Qatar,Oman,Thailand,Bahrian,New Zealand,Ireland,United Kingdom,France,Vietnam,Hong Kong,Japan,United States,Brazil,Australia,Romania,Korea,Canada,Sweden,Austria,Taiwan |
| Language | Japanese | Japanese | NA |
Through the above analysis, we can see that the most effective channel for Merge Quest in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Merge Quest's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Merge Quest, you can click the app name below to view related reports, or you can find more info in ASOTools.