Orangetheory Fitness Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Orangetheory Fitness's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Orangetheory Fitness.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Orangetheory Fitness
App Name : Orangetheory Fitness
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Orangetheory Fitness
Publisher : Instagram,Facebook,Coin Avengers:Millionaire challenge,Text Free: WiFi Calling App ,反射神経！早探しゲーム,Cool Wallpapers for Pokemon
Total creative ads during the time period : 1,174
Duration : 935
Popularity : 136,269
Check ASO Keywords of Orangetheory Fitness
2. Orangetheory Fitness’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Orangetheory Fitness in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Orangetheory Fitness in the recent period. As of 2021-03-16, among the Orangetheory Fitness‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Orangetheory Fitness's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Orangetheory Fitness‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Orangetheory Fitness
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Orangetheory Fitness. We can see some advertising trends.
Top 1 Ad Creative of Orangetheory Fitness
Ad Details ：
Headline ：Get Your FREE Class Today!
Text ：We're so sure you will love our workout, we even offer a Quit Free Guarantee. With our month to month membership options, you have nothing to lose. Later becomes never. Start today.
Top 2 Ad Creative of Orangetheory Fitness
Ad Details ：
Headline ：Chat in WhatsApp
Text ：Find studio hours, location information, class schedules and more for our Gaithersburg studio in Gaithersburg, Maryland located at 622 Center Point Way
Top 3 Ad Creative of Orangetheory Fitness
Ad Details ：
Headline ：Chat in WhatsApp
Text ：Find studio hours, location information, class schedules and more for our Gaithersburg studio in Gaithersburg, Maryland located at 622 Center Point Way
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 146 | 200 | 200 |
| Popularity | 875 | 856 | 856 |
| Dimensions | 1200 x 1200 | 1440 x 680 | 1440 x 680 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 20 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Orangetheory Fitness in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Orangetheory Fitness's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Orangetheory Fitness, you can click the app name below to view related reports, or you can find more info in ASOTools.