Merge Villa Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Merge Villa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Merge Villa.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Merge Villa

App Name : Merge Villa

Logo：

OS : Android

Network : Facebook,Instagram,Messenger

Developer : 4Enjoy Game

Publisher : Facebook,Instagram,Ants' Life,Destroy Brick_Blockinator,Love Angel Tarot,Rugăciuni audio,Большой Казахско-Русский слова,終極密碼

Total creative ads during the time period : 342

Duration : 21

Popularity : 20,112

Check ASO Keywords of Merge Villa

2. Merge Villa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Merge Villa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Merge Villa in the recent period. As of 2021-03-13, among the Merge Villa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Merge Villa's the proportion of networks impressions are placed like this:

Facebook's proportion is 57.57%,

Instagram's proportion is 23.98%,

Messenger's proportion is 13.6%,

Audience Network's proportion is 4.85%,

's proportion is .

In the date of 2021-03-13, Merge Villa‘s network with the most ads is Facebook and its proportion is 60.98%.

3. Top 3 Ad Creative Analysis of Merge Villa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Merge Villa. We can see some advertising trends.

Top 1 Ad Creative of Merge Villa

Ad Details ：

Headline ：Free to play

Text ：Become a merge master!

Top 2 Ad Creative of Merge Villa

Ad Details ：

Headline ：Merge Villa

Text ：Decorate rooms and renovate the entire house!

Top 3 Ad Creative of Merge Villa

Ad Details ：

Headline ：Free to play

Text ：Become a merge master!

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Merge Villa in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Merge Villa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Merge Villa, you can click the app name below to view related reports, or you can find more info in ASOTools.

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