PayPay-ペイペイ(キャッシュレスでスマートにお支払い) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PayPay-ペイペイ(キャッシュレスでスマートにお支払い)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PayPay-ペイペイ(キャッシュレスでスマートにお支払い).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
App Name : PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : PayPay Corporation
Publisher : Instagram,Facebook,UC Mini-Download Video Status & Movies,Treehouse Table,TalkU Free Calls +Free Texting +International Call,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 1,025
Duration : 816
Popularity : 87,821
Check ASO Keywords of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
2. PayPay-ペイペイ(キャッシュレスでスマートにお支払い)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PayPay-ペイペイ(キャッシュレスでスマートにお支払い) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PayPay-ペイペイ(キャッシュレスでスマートにお支払い) in the recent period. As of 2021-03-16, among the PayPay-ペイペイ(キャッシュレスでスマートにお支払い)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, PayPay-ペイペイ(キャッシュレスでスマートにお支払い)'s the proportion of networks impressions are placed like this:
SmartNews(スマートニュース)'s proportion is 37.07%,
Google Ads(Admob)'s proportion is 22.31%,
Facebook's proportion is 20.31%,
Instagram's proportion is 20.31%,
's proportion is .
In the date of 2021-03-16, PayPay-ペイペイ(キャッシュレスでスマートにお支払い)‘s network with the most ads is Facebook and its proportion is 44.44%.
3. Top 3 Ad Creative Analysis of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PayPay-ペイペイ(キャッシュレスでスマートにお支払い). We can see some advertising trends.
Top 1 Ad Creative of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
Ad Details ：
Headline ：
Text ：＼#テイクアウト もPayPayで‼️／ 新生活応援❣️ フォロー＆RTキャンペーン😆 #抽選 で50名様に国産米4kg 500名様に1,000円分のお食事券をプレゼント🎁 ①@sukiya_jp をフォロー ②この投稿をRT ③後日当選者へDM連絡 ⚠️締切4/7(火) 詳細👉https://t.co/5a3CG8Zt0K #PayPay新生活応援CP #すき家 https://t.co/zOoI0uMMOl
Top 2 Ad Creative of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
Ad Details ：
Headline ：
Text ：＼ #PayPayお年玉 企画～😆🎉／ 2020年も何卒宜しくお願い致します🙇🏻 新年あけまして、PayPayからのお年玉👍🏻 アカウントをフォロー&この投稿をRT‼ 抽選で100名様に4,649(よろしく)円相当の PayPayボーナス(出金/譲渡不可)プレゼント💕 #あけおめ #ことよろ #2020年 #謹賀新年 https://t.co/b6xHIeETpt https://t.co/y0YDip5GwB
Top 3 Ad Creative of PayPay-ペイペイ(キャッシュレスでスマートにお支払い)
Ad Details ：
Headline ：福岡ソフトバンクホークス 日本一キャンペーン - PayPay
Text ：祝！ホークス日本一⚾️ ＼ホークス日本一キャンペーン開催✨／ PayPayボーナス(出金/譲渡不可)10万円相当が30名様に当たる🎊 〆切は10/29(火) ■応募方法 ・@PayPayOfficial をフォロー＆このツイートをRT ・下記サイトのリクエストページから、PayPayしたいお店をリクエスト https://t.co/CpAAdVBjTL
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 10 | 9 | 11 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 800 x 450 | 640 x 360 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for PayPay-ペイペイ(キャッシュレスでスマートにお支払い) in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free PayPay-ペイペイ(キャッシュレスでスマートにお支払い)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PayPay-ペイペイ(キャッシュレスでスマートにお支払い), you can click the app name below to view related reports, or you can find more info in ASOTools.