Mi Telcel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mi Telcel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mi Telcel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mi Telcel
App Name : Mi Telcel
Logo：
OS : iOS
Network : Twitter,Facebook,Google Ads(Admob)
Developer : Telcel
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Light Bible: Daily Verses, Prayer, Audio Bible,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 3,055
Duration : 2,395
Popularity : 172,563
Check ASO Keywords of Mi Telcel
2. Mi Telcel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mi Telcel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mi Telcel in the recent period. As of 2021-03-12, among the Mi Telcel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.76%, Playable Ads category's proportion is 0.0%, Image category's proportion is 24.24%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Mi Telcel's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.66%,
Audience Network's proportion is 24.48%,
Instagram's proportion is 23.43%,
Messenger's proportion is 23.43%,
's proportion is .
In the date of 2021-03-12, Mi Telcel‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Mi Telcel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mi Telcel. We can see some advertising trends.
Top 1 Ad Creative of Mi Telcel
Ad Details ：
Headline ：Plan Max Play con Disney+
Text ：Disfruta de tus personajes favoritos de Disney+ en Telcel. ¡Contrata un Plan Max Play o agrégalo a tu Plan actual! #TodoEnUnMismoLugar #TelcelLaMejorRed con la Mayor Cobertura
Top 2 Ad Creative of Mi Telcel
Ad Details ：
Headline ：¡Entra Ahora!
Text ：
Top 3 Ad Creative of Mi Telcel
Ad Details ：
Headline ：¡Entra Ahora!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 57 | 57 |
| Popularity | 426 | 329 | 329 |
| Dimensions | 1280 x 720 | 1200 x 628 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Venezuela,Chile,Panama,Mexico,Cuba,Paraguay,Argentina,Colombia,Peru,Spain | Portugal,Brazil,Angola | Brazil,Portugal,Angola |
| Language | Spanish | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Mi Telcel in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Mi Telcel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mi Telcel, you can click the app name below to view related reports, or you can find more info in ASOTools.