MiChat Lite - Free Chats & Meet New People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MiChat Lite - Free Chats & Meet New People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MiChat Lite - Free Chats & Meet New People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MiChat Lite - Free Chats & Meet New People
App Name : MiChat Lite - Free Chats & Meet New People
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : MICHAT PTE. LIMITED
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Text Free: WiFi Calling App ,Treehouse Table,UC Mini-Download Video Status & Movies
Total creative ads during the time period : 6,984
Duration : 884
Popularity : 663,279
Check ASO Keywords of MiChat Lite - Free Chats & Meet New People
2. MiChat Lite - Free Chats & Meet New People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MiChat Lite - Free Chats & Meet New People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MiChat Lite - Free Chats & Meet New People in the recent period. As of 2021-03-14, among the MiChat Lite - Free Chats & Meet New People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.9%, Playable Ads category's proportion is 0.0%, Image category's proportion is 49.1%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, MiChat Lite - Free Chats & Meet New People's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.03%,
Instagram's proportion is 21.83%,
Messenger's proportion is 21.82%,
Audience Network's proportion is 12.32%,
's proportion is .
In the date of 2021-03-14, MiChat Lite - Free Chats & Meet New People‘s network with the most ads is Facebook and its proportion is 25.75%.
3. Top 3 Ad Creative Analysis of MiChat Lite - Free Chats & Meet New People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MiChat Lite - Free Chats & Meet New People. We can see some advertising trends.
Top 1 Ad Creative of MiChat Lite - Free Chats & Meet New People
Ad Details ：
Headline ：Ngobrol dengan teman baik, Panggilan suara gratis! Pesan singkat gratis!
Text ：Cari teman baru diMiChat dan ngobrol dengannya
Top 2 Ad Creative of MiChat Lite - Free Chats & Meet New People
Ad Details ：
Headline ：App sosial yang disukai semua orang
Text ：Gunakan MiChat untuk telepon teman, gratis bertelepon, tidak makan memory
Top 3 Ad Creative of MiChat Lite - Free Chats & Meet New People
Ad Details ：
Headline ：Seseorang di dekat Anda ingin mengobrol dengan Anda! ❤❤❤❤
Text ：Beranikan Dirimu, Cari Teman Baru di MiChat! Social Network Baru yg Nge-Top di Indonesia!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 15 | 1 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1080 x 1080 | 640 x 640 | 720 x 900 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for MiChat Lite - Free Chats & Meet New People in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free MiChat Lite - Free Chats & Meet New People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MiChat Lite - Free Chats & Meet New People, you can click the app name below to view related reports, or you can find more info in ASOTools.