Microsoft Bing Search Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Microsoft Bing Search's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Microsoft Bing Search.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Microsoft Bing Search
App Name : Microsoft Bing Search
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Microsoft Corporation
Publisher : Instagram,Facebook,Avira Antivirus 2020 - Virus Cleaner & VPN,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 538
Duration : 2,253
Popularity : 38,568
Check ASO Keywords of Microsoft Bing Search
2. Microsoft Bing Search’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Microsoft Bing Search in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Microsoft Bing Search in the recent period. As of 2021-03-15, among the Microsoft Bing Search‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 22.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 77.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Microsoft Bing Search's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.24%,
Facebook's proportion is 25.01%,
Instagram's proportion is 24.87%,
Messenger's proportion is 24.87%,
's proportion is .
In the date of 2021-03-15, Microsoft Bing Search‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Microsoft Bing Search
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Microsoft Bing Search. We can see some advertising trends.
Top 1 Ad Creative of Microsoft Bing Search
Ad Details ：
Headline ：Search with AI camera.
Text ：Daily wallpapers for you.
Top 2 Ad Creative of Microsoft Bing Search
Ad Details ：
Headline ：Daily wallpapers for you.
Text ：Search and get rewards.
Top 3 Ad Creative of Microsoft Bing Search
Ad Details ：
Headline ：Search with AI camera.
Text ：Search and get rewards.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 208 | 364 | 202 |
| Popularity | 850 | 844 | 834 |
| Dimensions | 720 x 720 | 512 x 250 | 240 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 6 | 2 |
| Countries | Canada,United States,Australia,United Kingdom | Australia,United States,United Kingdom,Canada | Australia,United Kingdom,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Microsoft Bing Search in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Microsoft Bing Search's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Microsoft Bing Search, you can click the app name below to view related reports, or you can find more info in ASOTools.