Mila Air Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mila Air's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mila Air.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mila Air
App Name : Mila Air
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Mila USA, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 146
Duration : 168
Popularity : 14,781
Check ASO Keywords of Mila Air
2. Mila Air’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mila Air in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mila Air in the recent period. As of 2021-03-12, among the Mila Air‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Mila Air's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-12, Mila Air‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Mila Air
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mila Air. We can see some advertising trends.
Top 1 Ad Creative of Mila Air
Ad Details ：
Headline ：Meet the air purifier winning 💗s (and lungs) everywhere
Text ：Mila is the first air purifier to deliver a guaranteed level of clean. And you can be the first to get her.
Top 2 Ad Creative of Mila Air
Ad Details ：
Headline ：Bacon 🥓 stinking up your air?
Text ：What are you battling in your home's air?
Breakfast? Dust? Smoke? Pet stank?
Mila’s got you covered.
Top 3 Ad Creative of Mila Air
Ad Details ：
Headline ：Air not so clear outside? 😬
Text ：Now’s the perfect time to create your own clean air bubble. ✨
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 55 | 128 |
| Popularity | 410 | 317 | 304 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 1 | 4 |
| Countries | Australia,United Kingdom,Canada,United States | United States,Canada,United Kingdom,Australia | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Mila Air in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Mila Air's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mila Air, you can click the app name below to view related reports, or you can find more info in ASOTools.