MIY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MIY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MIY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MIY
App Name : MIY
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Beyerdynamic
Publisher : Instagram,Facebook,Solitaire Family,Princess Coloring Book - Kids Game Free,SoundTube Free Music Player,五目並べとか
Total creative ads during the time period : 957
Duration : 655
Popularity : 136,942
Check ASO Keywords of MIY
2. MIY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MIY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MIY in the recent period. As of 2021-03-15, among the MIY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MIY's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.83%,
Facebook's proportion is 36.61%,
Audience Network's proportion is 26.56%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, MIY‘s network with the most ads is Facebook and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of MIY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MIY. We can see some advertising trends.
Top 1 Ad Creative of MIY
Ad Details ：
Headline ：
Text ：#Upgrace: Ein großer Schritt in Richtung Perfektion. Die neuen T1 und T5 (3. Generation) sind ab sofort erhältlich. Erfahre jetzt alles über die neuen Features. #beyerdynamic
Top 2 Ad Creative of MIY
Ad Details ：
Headline ：beyerdynamic
Text ：north-america.beyerdynamic.com/tg-i51.html
Top 3 Ad Creative of MIY
Ad Details ：
Headline ：
Text ：#Upgrace: Ein großer Schritt in Richtung Perfektion. Die neuen T1 und T5 (3. Generation) sind ab sofort erhältlich. Erfahre jetzt alles über die neuen Features. #beyerdynamic
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 119 | 64 | 50 |
| Popularity | 502 | 434 | 272 |
| Dimensions | 400 x 400 | 1060 x 176 | 224 x 400 |
| Creative Type | Video | Image | Video |
| Network | YouTube | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Germany,Austria | Canada,United Kingdom,United States,Australia | Germany |
| Language | German | English | German |
Through the above analysis, we can see that the most effective channel for MIY in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free MIY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MIY, you can click the app name below to view related reports, or you can find more info in ASOTools.