MODO Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MODO's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MODO.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MODO
App Name : MODO
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Play Digital
Publisher : Instagram,Facebook
Total creative ads during the time period : 191
Duration : 97
Popularity : 21,580
Check ASO Keywords of MODO
2. MODO’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MODO in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MODO in the recent period. As of 2021-03-16, among the MODO‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MODO's the proportion of networks impressions are placed like this:
Instagram's proportion is 36.26%,
Facebook's proportion is 26.37%,
Audience Network's proportion is 18.68%,
Messenger's proportion is 18.68%,
's proportion is .
In the date of 2021-03-16, MODO‘s network with the most ads is Instagram and its proportion is 31.58%.
3. Top 3 Ad Creative Analysis of MODO
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MODO. We can see some advertising trends.
Top 1 Ad Creative of MODO
Ad Details ：
Headline ：Efectivo es que Uses MODO
Text ：Descargá #MODO, pagá de un modo más conveniente y seguro.
Top 2 Ad Creative of MODO
Ad Details ：
Headline ：Efectivo es que Uses MODO
Text ：Descargá #MODO, pagá de un modo más conveniente y seguro.
Top 3 Ad Creative of MODO
Ad Details ：
Headline ：Efectivo es que Uses MODO
Text ：Si estás leyendo esto, te enchufaron caramelos como vuelto. Menos mal que ahora tenés #MODO para enviar, pedir, pagar y cobrar directo desde tu celular. Decile chau al vuelto que no es vuelto. #ConectáTuDinero
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 44 | 44 | 44 |
| Popularity | 178 | 176 | 176 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 5 | 5 | 5 |
| Countries | Chile,Peru,Panama,Mexico,Spain,Venezuela,Colombia,Paraguay,Cuba,Argentina | Chile,Peru,Panama,Mexico,Spain,Venezuela,Colombia,Paraguay,Cuba,Argentina | Cuba,Mexico,Colombia,Argentina,Spain,Chile,Paraguay,Peru,Venezuela,Panama |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for MODO in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free MODO's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MODO, you can click the app name below to view related reports, or you can find more info in ASOTools.