Momentum Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Momentum's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Momentum.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Momentum
App Name : Momentum
Logo：
OS : Android
Network : Facebook,Twitter,Audience Network
Developer : Momentum Metropolitan Life Ltd.
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,Light Bible: Daily Verses, Prayer, Audio Bible,Korean Food Recipes - 10k Recipes,Water Drink Reminder
Total creative ads during the time period : 221
Duration : 704
Popularity : 41,120
Check ASO Keywords of Momentum
2. Momentum’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Momentum in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Momentum in the recent period. As of 2021-03-16, among the Momentum‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.0%, Carousel category's proportion is 15.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Momentum's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.76%,
Messenger's proportion is 24.11%,
Audience Network's proportion is 24.08%,
Instagram's proportion is 24.05%,
's proportion is .
In the date of 2021-03-16, Momentum‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Momentum
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Momentum. We can see some advertising trends.
Top 1 Ad Creative of Momentum
Ad Details ：
Headline ：Momentum App
Text ：Use the Momentum app to view your Multiply status and rewards.
Register on the Momentum app. View and calculate your Multiply points and rewards.
Top 2 Ad Creative of Momentum
Ad Details ：
Headline ：Momentum App
Text ：Move with the Momentum app. Get a Holistic view of your Health and Retirement products. Get rewarded for having a healthy lifestyle with Active Dayz ™ .
Top 3 Ad Creative of Momentum
Ad Details ：
Headline ：Momentum App
Text ：View Momentum portfolio, process claims and view your Multiply points
View your Momentum multiply points, and your FundsAtWork balance and rewards.
Track your savings on the Momentum app. Easier claims | View your Momentum products | Get rewarded.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 308 | 286 | 240 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 23 | 22 | 1 |
| Countries | South Africa,United Kingdom,Canada,United States,Australia | United States,Australia,Canada,United Kingdom | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Momentum in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Momentum's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Momentum, you can click the app name below to view related reports, or you can find more info in ASOTools.