OnPoint Mobile Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OnPoint Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OnPoint Mobile.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OnPoint Mobile
App Name : OnPoint Mobile
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : OnPoint CU
Publisher : Instagram,Facebook
Total creative ads during the time period : 206
Duration : 319
Popularity : 26,652
Check ASO Keywords of OnPoint Mobile
2. OnPoint Mobile’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OnPoint Mobile in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OnPoint Mobile in the recent period. As of 2021-03-05, among the OnPoint Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 61.54%, Playable Ads category's proportion is 0.0%, Image category's proportion is 38.46%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, OnPoint Mobile's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.16%,
Audience Network's proportion is 27.16%,
Instagram's proportion is 27.16%,
Messenger's proportion is 18.52%,
's proportion is .
In the date of 2021-03-05, OnPoint Mobile‘s network with the most ads is Facebook and its proportion is 28.21%.
3. Top 3 Ad Creative Analysis of OnPoint Mobile
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OnPoint Mobile. We can see some advertising trends.
Top 1 Ad Creative of OnPoint Mobile
Ad Details ：
Headline ：Banking With Values
Text ：Get to know us.
Top 2 Ad Creative of OnPoint Mobile
Ad Details ：
Headline ：Banking With Values
Text ：Get to know us.
Top 3 Ad Creative of OnPoint Mobile
Ad Details ：
Headline ：Tap Into Your Home Equity.
Text ：Apply once, funds anytime.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 60 | 60 | 59 |
| Popularity | 365 | 362 | 357 |
| Dimensions | 1201 x 629 | 1201 x 629 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for OnPoint Mobile in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free OnPoint Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OnPoint Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.