Momentum App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Momentum App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Momentum App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Momentum App
App Name : Momentum App
Logo：
OS : iOS
Network : Facebook,Twitter,Audience Network
Developer : Momentum Metropolitan Life Ltd.
Publisher : Instagram,Facebook,10K Run - Couch to 10K,SmartNews: Local Breaking News,二战塔防：掌上手游版，枪战cf游戏王者!
Total creative ads during the time period : 232
Duration : 704
Popularity : 37,515
Check ASO Keywords of Momentum App
2. Momentum App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Momentum App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Momentum App in the recent period. As of 2021-03-16, among the Momentum App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.0%, Carousel category's proportion is 15.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Momentum App's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.88%,
Instagram's proportion is 26.7%,
Audience Network's proportion is 23.25%,
Messenger's proportion is 23.17%,
's proportion is .
In the date of 2021-03-16, Momentum App‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Momentum App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Momentum App. We can see some advertising trends.
Top 1 Ad Creative of Momentum App
Ad Details ：
Headline ：Momentum App
Text ：Use the Momentum app to view your Multiply status and rewards.
View and calculate your Multiply points and rewards.
Top 2 Ad Creative of Momentum App
Ad Details ：
Headline ：Momentum App
Text ：Find a healthcare provider using the interactive map from your Momentum app. Login to view.
Get pre-authorisation for Health platform benefits with your Momentum App.Get started.
Submit and track your Health claims with your Momentum App. Learn more now.
Request a call back from Hello Doctor with your Momentum App today. Try it now.
Top 3 Ad Creative of Momentum App
Ad Details ：
Headline ：30% Cashback* yearly
Text ：Momentum Short-term Insurance
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 277 | 276 | 323 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 2048 x 2048 | 2048 x 2048 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 20 | 19 | 1 |
| Countries | South Africa,United Kingdom,Australia,United States,Canada | Australia,Canada,United States,United Kingdom | South Africa |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Momentum App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Momentum App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Momentum App, you can click the app name below to view related reports, or you can find more info in ASOTools.