MOMO陌陌 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MOMO陌陌’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MOMO陌陌.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MOMO陌陌
App Name : MOMO陌陌
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,WIFI万能钥匙
Developer : 北京陌陌信息技术有限公司
Publisher : 最美锁屏,铃声多多,触宝电话,Walk Band - Multitracks Music,啪啪旅行,安卓壁纸-含动态壁纸,迅雷,手游赚,Perfect Piano
Total creative ads during the time period : 36,065
Duration : 1,917
Popularity : 2,513,593
2. MOMO陌陌’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser MOMO陌陌 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MOMO陌陌 in the recent period. As of 2020-09-07, among the MOMO陌陌‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 13.51%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 86.49%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, MOMO陌陌’s the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）’s proportion is 61.45%,
爱奇艺’s proportion is 1.53%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, MOMO陌陌‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 58.11%.
3. Top 3 Ad Creative Analysis of MOMO陌陌
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MOMO陌陌. We can see some advertising trends.
Top 1 Ad Creative of MOMO陌陌
Ad Details ：
Headline ：MOMO陌陌
Text ：26岁，一个人在海北，喜欢大叔，不嫌弃的来聊聊？
Top 2 Ad Creative of MOMO陌陌
Ad Details ：
Headline ：洪山区附近好多美女，离你很近，敢不敢来认识一下
Text ：
Top 3 Ad Creative of MOMO陌陌
Ad Details ：
Headline ：全新陌陌上线
Text ：单身一人，想找保定附近的35-55岁男友，真心的来！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 187 | 277 | 211 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 660 x 370 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 百度 | 腾讯社交广告（广点通） |
| Related Ads | 37 | 1 | 51 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for MOMO陌陌 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free MOMO陌陌’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MOMO陌陌, you can click the app name below to view related reports.