Moodnotes - Mood Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Moodnotes - Mood Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Moodnotes - Mood Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Moodnotes - Mood Tracker
App Name : Moodnotes - Mood Tracker
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : ThrivePort, LLC
Publisher : Instagram,Facebook,1个月下蹲挑战,10K Run - Couch to 10K,广东粤菜菜谱大全-粤菜美食食谱制作大全（补气,养胃,健脾,补肾）,新概念英语全四册语音文本
Total creative ads during the time period : 1,532
Duration : 1,799
Popularity : 98,992
Check ASO Keywords of Moodnotes - Mood Tracker
2. Moodnotes - Mood Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Moodnotes - Mood Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Moodnotes - Mood Tracker in the recent period. As of 2021-03-15, among the Moodnotes - Mood Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 80.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Moodnotes - Mood Tracker's the proportion of networks impressions are placed like this:
Instagram's proportion is 92.91%,
Facebook's proportion is 2.36%,
Audience Network's proportion is 2.36%,
Messenger's proportion is 2.36%,
's proportion is .
In the date of 2021-03-15, Moodnotes - Mood Tracker‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Moodnotes - Mood Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Moodnotes - Mood Tracker. We can see some advertising trends.
Top 1 Ad Creative of Moodnotes - Mood Tracker
Ad Details ：
Headline ：Moodnotes - CBT & Mood Tracker
Text ：Don’t let your mood affect your life. Take control over it! Meet Moodnotes - a super easy mood tracker & journaling app to capture your mood and help you improve your thinking habits. Moodnotes empowers you to track your mood over time, avoid common thinking traps, and develop perspectives asso...
Top 2 Ad Creative of Moodnotes - Mood Tracker
Ad Details ：
Headline ：Moodnotes - CBT & Mood Tracker
Text ：Don’t let your mood affect your life. Take control over it! Meet Moodnotes - a super easy mood tracker & journaling app to capture your mood and help you improve your thinking habits. Moodnotes empowers you to track your mood over time, avoid common thinking traps, and develop perspectives asso...
Top 3 Ad Creative of Moodnotes - Mood Tracker
Ad Details ：
Headline ：Moodnotes - CBT & Mood Tracker
Text ：Don’t let your mood affect your life. Take control over it! Meet Moodnotes - a super easy mood tracker & journaling app to capture your mood and help you improve your thinking habits. Moodnotes empowers you to track your mood over time, avoid common thinking traps, and develop perspectives asso...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 75 | 75 | 75 |
| Popularity | 223 | 223 | 222 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,Canada,United Kingdom,United States | United Kingdom,Canada,Australia,United States | United Kingdom,United States,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Moodnotes - Mood Tracker in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Moodnotes - Mood Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Moodnotes - Mood Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.