Rilakkuma Farm Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rilakkuma Farm's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rilakkuma Farm.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rilakkuma Farm
App Name : Rilakkuma Farm
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,Facebook
Developer : Imagineer Co.,Ltd.
Publisher : Instagram,Facebook,Para los que ame y me amaron,European Countries - Maps, Flags and Capitals Quiz,hop hop in space,Learn Animals for Kids Free
Total creative ads during the time period : 246
Duration : 552
Popularity : 43,213
Check ASO Keywords of Rilakkuma Farm
2. Rilakkuma Farm’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rilakkuma Farm in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rilakkuma Farm in the recent period. As of 2021-03-16, among the Rilakkuma Farm‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Rilakkuma Farm's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Rilakkuma Farm‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Rilakkuma Farm
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rilakkuma Farm. We can see some advertising trends.
Top 1 Ad Creative of Rilakkuma Farm
Ad Details ：
Headline ：種を植えたらお水をあげて
Text ：一気に収穫しよう
Top 2 Ad Creative of Rilakkuma Farm
Ad Details ：
Headline ：リラックマ農園 ～ゆるっとだららんファーム～
Text ：ゆる～く育てて、だら～っと収穫♪ マイペースにリラックマと遊べる
Top 3 Ad Creative of Rilakkuma Farm
Ad Details ：
Headline ：
Text ：リラックマ達とのんびり農園ライフをたのしもう！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 351 | 105 | 137 |
| Popularity | 968 | 894 | 808 |
| Dimensions | 512 x 250 | 1080 x 1080 | 224 x 400 |
| Creative Type | Image | Image | Video |
| Network | Google Ads(Admob) | Messenger | |
| Related Ads | 3 | 1 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for Rilakkuma Farm in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Rilakkuma Farm's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rilakkuma Farm, you can click the app name below to view related reports, or you can find more info in ASOTools.