Mots Malins Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Mots Malins's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Mots Malins.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Mots Malins
App Name : Mots Malins
Logo：
OS : Android
Network : Audience Network,UnityAds,Facebook
Developer : TangramGames
Publisher : Instagram,Facebook,Hidden Object Fantasy Voyage,Learn French Beginner Grammar Offline Free Lesson,Tropical beaches Jigsaw puzzles ☀️,I Love You Greeting Cards
Total creative ads during the time period : 270
Duration : 84
Popularity : 20,559
Check ASO Keywords of Mots Malins
2. Mots Malins’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Mots Malins in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Mots Malins in the recent period. As of 2021-03-16, among the Mots Malins‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Mots Malins's the proportion of networks impressions are placed like this:
Facebook's proportion is 20.59%,
Audience Network's proportion is 20.59%,
Instagram's proportion is 20.52%,
Messenger's proportion is 20.39%,
UnityAds's proportion is 17.91%.
In the date of 2021-03-16, Mots Malins‘s network with the most ads is Facebook and its proportion is 23.08%.
3. Top 3 Ad Creative Analysis of Mots Malins
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Mots Malins. We can see some advertising trends.
Top 1 Ad Creative of Mots Malins
Ad Details ：
Headline ：Êtes-vous assez fort?
Text ：Plus dur que vous imaginez
Top 2 Ad Creative of Mots Malins
Ad Details ：
Headline ：Plus dur que vous imaginez
Text ：🧠 Jouer à ce jeu 15 minutes par jour pour entraîner votre cerveau! 👀
Top 3 Ad Creative of Mots Malins
Ad Details ：
Headline ：Plus dur que vous imaginez
Text ：🧠 Jouer à ce jeu 15 minutes par jour pour entraîner votre cerveau! 👀
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 45 | 67 | 67 |
| Popularity | 243 | 233 | 232 |
| Dimensions | 512 x 250 | 240 x 426 | 240 x 426 |
| Creative Type | Image | Video | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Belgium,Switzerland,Luxembourg,France,Central African,Congo,Monaco | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Mots Malins in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Mots Malins's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Mots Malins, you can click the app name below to view related reports, or you can find more info in ASOTools.