MyACUVUE™ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MyACUVUE™'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MyACUVUE™.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MyACUVUE™
App Name : MyACUVUE™
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Johnson & Johnson Vision Care, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,我的安吉拉,GulogGratis,开箱模拟器 for 皇室战争
Total creative ads during the time period : 929
Duration : 1,204
Popularity : 82,975
Check ASO Keywords of MyACUVUE™
2. MyACUVUE™’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MyACUVUE™ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MyACUVUE™ in the recent period. As of 2021-03-15, among the MyACUVUE™‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, MyACUVUE™'s the proportion of networks impressions are placed like this:
Instagram's proportion is 61.88%,
Facebook's proportion is 38.12%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, MyACUVUE™‘s network with the most ads is Instagram and its proportion is 63.64%.
3. Top 3 Ad Creative Analysis of MyACUVUE™
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MyACUVUE™. We can see some advertising trends.
Top 1 Ad Creative of MyACUVUE™
Ad Details ：
Headline ：Enjoy VITA® at 2 for $88
Text ：
Top 2 Ad Creative of MyACUVUE™
Ad Details ：
Headline ：下載MyACUVUE® App享會員折扣
Text ：用盡力瞇眼都係唔中fo？戴ACUVUE® OASYS 1-DAY 散光Con，只需1️⃣Touch，立即幫你矯正散光！
超過9成戴Con新手推薦¹，獨有迅速穩定設計，瞬間對焦，全日清晰水潤，同瞇眼、失焦、殘影講byebye！
成為MyACUVUE®新會員即獲5天試戴及「買2盒減$100」優惠，新舊會員同享「買6盒減$180 」，立即行動：https://consumer.onelink.me/BaXx/8cd79be4
#OneTouch搞掂散光問題 #唔做散光黑仔 #GoSee
¹JJVC Data on File 2019. 試戴或優惠不包括視光師驗眼服務收費。受條款及細則約束。
HKM20200828_001
Top 3 Ad Creative of MyACUVUE™
Ad Details ：
Headline ：Enjoy 2 for $88 ($44 off)
Text ：ACUVUE® is now available in monthlies! Enjoy 30 days of hydration and highest UV protection^ with #ACUVUEVITA monthly contact lenses.
Redeem in MyACUVUE® App now to enjoy 2 boxes for $88* ($44 off). Promo ends on 9 Nov 2020.
^Supporting claims on ACUVUE® website. *Refer to MyACUVUE® App for T&Cs.
#ACUVUESG #GOSEE
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 235 | 61 | 55 |
| Popularity | 934 | 410 | 351 |
| Dimensions | 400 x 224 | 340 x 426 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | Singapore | Hong Kong | Singapore |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for MyACUVUE™ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free MyACUVUE™'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MyACUVUE™, you can click the app name below to view related reports, or you can find more info in ASOTools.