mPay mobile payments Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the mPay mobile payments's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps mPay mobile payments.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of mPay mobile payments
App Name : mPay mobile payments
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : mPay S.A.
Publisher : Instagram,Facebook,国旗カード アジア・オセアニア編 子供向け図鑑 教育・英語,لعبة فك شفرة,BuzzBeat - read articles, videos & get bonus,Bimaru
Total creative ads during the time period : 358
Duration : 1,219
Popularity : 60,730
Check ASO Keywords of mPay mobile payments
2. mPay mobile payments’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser mPay mobile payments in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of mPay mobile payments in the recent period. As of 2021-03-15, among the mPay mobile payments‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, mPay mobile payments's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, mPay mobile payments‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of mPay mobile payments
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of mPay mobile payments. We can see some advertising trends.
Top 1 Ad Creative of mPay mobile payments
Ad Details ：
Headline ：Doładowanie PlayStation
Text ：PlayStation Doładowanie
Top 2 Ad Creative of mPay mobile payments
Ad Details ：
Headline ：Doładuj Telefonu w App
Text ：Doładuj Telefon na Kartę
Top 3 Ad Creative of mPay mobile payments
Ad Details ：
Headline ：Doładuj Telefon Plus
Text ：Doładuj Telefon na Plus
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 222 | 232 | 127 |
| Popularity | 818 | 726 | 349 |
| Dimensions | 640 x 360 | 1280 x 720 | 512 x 250 |
| Creative Type | Video | Video | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 3 | 4 | 3 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for mPay mobile payments in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free mPay mobile payments's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to mPay mobile payments, you can click the app name below to view related reports, or you can find more info in ASOTools.