MPL Pro Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the MPL Pro's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps MPL Pro.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of MPL Pro
App Name : MPL Pro
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer :
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,30 Day Fitness Challenge - Workout at Home,7 Minute Workout,USA Weather forecast
Total creative ads during the time period : 1,032
Duration : 678
Popularity : 89,833
Check ASO Keywords of MPL Pro
2. MPL Pro’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser MPL Pro in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of MPL Pro in the recent period. As of 2021-03-16, among the MPL Pro‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, MPL Pro's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, MPL Pro‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of MPL Pro
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of MPL Pro. We can see some advertising trends.
Top 1 Ad Creative of MPL Pro
Ad Details ：
Headline ：Play Games & Win Money
Text ：Download the MPL Pro App to join 1 Crore+ players & more than 3 lakh daily winners. Choose from over 20 games & play in Tournaments or 1-vs-1 Battle rooms of your choice! Play Your Favourite Mobile Games & Win Real Money! Withdraw instantly with Paytm, UPI or Bank Transfer!
Top 2 Ad Creative of MPL Pro
Ad Details ：
Headline ：Play PUBG MOBILE and Win Money on MPL App.
Text ：
Top 3 Ad Creative of MPL Pro
Ad Details ：
Headline ：गेम्स खेलें और पुरस्कार जीतें!
Text ：एमपीएल ऐप पर गेम खेलें और पुरस्कार जीतें। एमपीएल पर 3 लाख से अधिक दैनिक विजेता। #GamesKheloPaiseJeeto
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 230 | 129 | 1 |
| Popularity | 972 | 920 | 906 |
| Dimensions | 320 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 36 | 1 | 1 |
| Countries | United Kingdom,Canada,United States,Australia | India | India,Fiji |
| Language | English | English | Hindi |
Through the above analysis, we can see that the most effective channel for MPL Pro in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free MPL Pro's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to MPL Pro, you can click the app name below to view related reports, or you can find more info in ASOTools.