My BMW Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My BMW's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My BMW.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My BMW
App Name : My BMW
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : BMW GROUP
Publisher : Instagram,Facebook
Total creative ads during the time period : 117
Duration : 83
Popularity : 9,212
Check ASO Keywords of My BMW
2. My BMW’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My BMW in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My BMW in the recent period. As of 2021-03-16, among the My BMW‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, My BMW's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, My BMW‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My BMW
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My BMW. We can see some advertising trends.
Top 1 Ad Creative of My BMW
Ad Details ：
Headline ：时间线照片
Text ：Wunderschön in Szene gesetzt. Das BMW M850i xDrive Coupé von unserem Fan @emvoyoe in Italien. Wir freuen uns über eure Fan-Fotos mit dem Hashtag #meinBMW! ___ BMW M850i xDrive Coupé: Kraftstoffverbrauch kombiniert in l/100km: 10,0 – 9,9 (NEFZ); 10,8 – 10,7 (WLTP); CO2-Emissionen kombiniert in g/km: 230 – 228 (NEFZ); 247 – 244 (WLTP). Offizielle Angaben zu Kraftstoffverbrauch und CO2-Emissionen wurden nach dem vorgeschriebenen Messverfahren ermittelt und entsprechen der VO (EU) 715/2007 in der jeweils geltenden Fassung. Angaben im NEFZ berücksichtigen bei Spannbreiten Unterschiede in der gewählten Rad- und Reifengröße, im WLTP jeglicher Sonderausstattung. Für die Bemessung von Steuern und anderen fahrzeugbezogenen Abgaben, die (auch) auf den CO2-Ausstoß abstellen sowie ggf. für die Zwecke von fahrzeugspezifischen Förderungen, werden WLTP Werte verwendet.Aufgeführte NEFZ Werte wurden ggf. auf Basis des neuen WLTP-Messverfahrens ermittelt und zur Vergleichbarkeit auf das NEFZ-Messverfahren zurückgerechnet. Weitere Informationen zu den Messverfahren WLTP und NEFZ finden Sie unter www.bmw.de/wltp. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen' entnommen werden, der an allen Verkaufsstellen, bei der Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, und unter https://www.dat.de/co2/ unentgeltlich erhältlich ist.
Top 2 Ad Creative of My BMW
Ad Details ：
Headline ：
Text ：Não existe mau tempo. Só equipamento adequado. Prepare o seu BMW para os meses rigorosos do Inverno com 20% de desconto em Lâmpadas e Escovas Limpa Para-Brisas BMW. #bmwprodutodomês
Top 3 Ad Creative of My BMW
Ad Details ：
Headline ：GALI BŪTI JŪSŲ
Text ：Išsirinkite savo BMW. Mėgaukitės prabanga, įkvepiančia akimirka ir nepaprastu malonumu vairuoti. Registruokitės susitikimui.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 27 | 25 |
| Popularity | 271 | 130 | 123 |
| Dimensions | 768 x 960 | 600 x 600 | 338 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Angola,Portugal,Brazil | Lithuania |
| Language | German | Portuguese | NA |
Through the above analysis, we can see that the most effective channel for My BMW in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My BMW's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My BMW, you can click the app name below to view related reports, or you can find more info in ASOTools.