KMA-Krungsri Mobile App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KMA-Krungsri Mobile App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KMA-Krungsri Mobile App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KMA-Krungsri Mobile App
App Name : KMA-Krungsri Mobile App
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Bank of Ayudhya Public Company Limited
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,PhotoGrid Video Collage maker,GulogGratis,POTO - Photo Collage Editor
Total creative ads during the time period : 580
Duration : 1,768
Popularity : 50,277
Check ASO Keywords of KMA-Krungsri Mobile App
2. KMA-Krungsri Mobile App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KMA-Krungsri Mobile App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KMA-Krungsri Mobile App in the recent period. As of 2021-03-16, among the KMA-Krungsri Mobile App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, KMA-Krungsri Mobile App's the proportion of networks impressions are placed like this:
Messenger's proportion is 27.34%,
Instagram's proportion is 26.62%,
Facebook's proportion is 23.02%,
Audience Network's proportion is 23.02%,
's proportion is .
In the date of 2021-03-16, KMA-Krungsri Mobile App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of KMA-Krungsri Mobile App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KMA-Krungsri Mobile App. We can see some advertising trends.
Top 1 Ad Creative of KMA-Krungsri Mobile App
Ad Details ：
Headline ：ดอกเบี้ยต่ำสุด 9.99% ต่อปี*
Text ：แบ่งเบาค่าใช้จ่ายที่เพิ่มขึ้นทุกๆ เดือนด้วยสินเชื่อหมุนเวียนส่วนบุคคล ให้คุณจัดตารางผ่อนได้เองตามต้องการ วงเงินสูงสุด 1 ล้านบาท ผ่อนสบายสูงสุด 60 เดือน *เงื่อนไขเป็นไปตามที่ธนาคารกำหนด อ่านรายละเอียดเพิ่มเติมที่ https://bit.ly/36MXQ0A #ดอกเบี้ยต่ำวงเงินสูง #สินเชื่อหมุนเวียนส่วนบุคคล #กรุงศรีอยู่นี่นะ #ความห่วงไม่เคยห่าง #KrungsriSimple
Top 2 Ad Creative of KMA-Krungsri Mobile App
Ad Details ：
Headline ：ไม่ลืมซื้อกองทุน แค่ตั้งซื้ออัตโนมัติผ่าน KMA
Text ：Krungsri Mobile Application (KMA) It’s time to truly put the power of your financial resources in your hands with the New Krungsri Mobile Application. Simplified, personalized and intuitively easy to use, every facet has been tailor-made to ensure you can access the services required in the smo...
Top 3 Ad Creative of KMA-Krungsri Mobile App
Ad Details ：
Headline ：จ่ายค่างวดรถบิ๊กไบค์ผ่านแอพ KMA
Text ：Krungsri Mobile Application (KMA) It’s time to truly put the power of your financial resources in your hands with the New Krungsri Mobile Application. Simplified, personalized and intuitively easy to use, every facet has been tailor-made to ensure you can access the services required in the smo...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 27 | 138 | 138 |
| Popularity | 988 | 949 | 949 |
| Dimensions | 1200 x 1200 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | Thailand | Thailand | Thailand |
| Language | Thai | English | English |
Through the above analysis, we can see that the most effective channel for KMA-Krungsri Mobile App in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free KMA-Krungsri Mobile App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KMA-Krungsri Mobile App, you can click the app name below to view related reports, or you can find more info in ASOTools.