My Chicco Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My Chicco's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My Chicco.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My Chicco
App Name : My Chicco
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Artsana S.p.A.
Publisher : Instagram,ままのて ‐妊娠・出産・育児情報とQ&Aを毎日無料でお届け‐,Bebek Menüleri,Rapid Fitness - Cardio Workout,Photo Editor - Chanel Suit,Supermarket Discount Brochures 223 Brands,Point by Point - Diet Lite,Cozinha Fácil
Total creative ads during the time period : 272
Duration : 602
Popularity : 35,049
Check ASO Keywords of My Chicco
2. My Chicco’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My Chicco in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My Chicco in the recent period. As of 2020-12-21, among the My Chicco‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-21, My Chicco's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-21, My Chicco‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of My Chicco
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My Chicco. We can see some advertising trends.
Top 1 Ad Creative of My Chicco
Ad Details ：
Headline ：Scopri le torte di pannolini!
Text ：
Top 2 Ad Creative of My Chicco
Ad Details ：
Headline ：Chicco Baby Hug 4 w 1
Text ：Wyjątkowy, wielofunkcyjny i elegancki gadżet 4 w 1. Łóżeczko, leżaczek i krzesełko do karmienia w jednym!
Top 3 Ad Creative of My Chicco
Ad Details ：
Headline ：Chicco Baby Hug 4 w 1
Text ：Wyjątkowy, wielofunkcyjny i elegancki gadżet 4 w 1. Łóżeczko, leżaczek i krzesełko do karmienia w jednym!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 115 | 115 |
| Popularity | 894 | 826 | 826 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | Poland | Poland |
| Language | Italian | Polish | Polish |
Through the above analysis, we can see that the most effective channel for My Chicco in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free My Chicco's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My Chicco, you can click the app name below to view related reports, or you can find more info in ASOTools.