My H-E-B Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the My H-E-B's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps My H-E-B.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of My H-E-B
App Name : My H-E-B
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : H-E-B
Publisher : Instagram,Facebook,GulogGratis,Light Bible: Daily Verses, Prayer, Audio Bible,APUS Browser: private browser, HD video downloader
Total creative ads during the time period : 125
Duration : 952
Popularity : 13,833
Check ASO Keywords of My H-E-B
2. My H-E-B’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser My H-E-B in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of My H-E-B in the recent period. As of 2021-05-26, among the My H-E-B‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, My H-E-B's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.04%,
Facebook's proportion is 44.96%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, My H-E-B‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of My H-E-B
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of My H-E-B. We can see some advertising trends.
Top 1 Ad Creative of My H-E-B
Ad Details ：
Headline ：H-E-B Mother's Day Serenade
Text ：¡Feliz dia de las Madres! Share this special serenade with the moms in your life by tagging them below. On behalf of H-E-B, thank you, mom! Special thanks to our friends at Mariachi Los Soberanos
Top 2 Ad Creative of My H-E-B
Ad Details ：
Headline ：Help Us Find the Best Educators in Texas
Text ：We're looking to reward the best educators in Texas. Can you help? Tag a public school teacher, principal, school board, school district, or early childhood facility in the comments below and encourage them to apply online for a 2019 H-E-B Excellence in Education Award! Complete the online application by December 2 for a chance to win cash prizes for yourself and your school. http://bit.ly/Apply2019EIE #HEBeie
Check out our 2017 Small District Winner, Lancaster ISD, after they won a $50,000 cash prize!
Top 3 Ad Creative of My H-E-B
Ad Details ：
Headline ：💥 Prevent Lice This Back-To-School Season!
Text ：Prevent head lice this back-to-school season with Rosemary Repel! Head to your local HEB 🛒
⭐️ Cleanse, moisturize and help keep bugs away!
⭐️ Clinically proven effective to help prevent lice.
⭐️ Gentle, safe and effective for daily use for the entire family!
⭐️ Free of sulfates, harsh chemicals and toxins.
Shop at your local HEB or online: https://www.heb.com/search/?q=fairy+tales+hair+care
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 716 | 223 |
| Popularity | 999 | 999 | 970 |
| Dimensions | 1280 x 720 | 400 x 224 | 342 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 5 |
| Countries | United States | Canada,Australia,United Kingdom,United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for My H-E-B in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free My H-E-B's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to My H-E-B, you can click the app name below to view related reports, or you can find more info in ASOTools.